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Ray White agents gather for new training format

By Lyall Russell
06 February 2020 | 10 minute read
Ray White unite reb

Nearly 700 Ray White agents from Victoria and Tasmania gathered in Melbourne this week to take advantage of the company’s new training format.

The agency has begun the year by motivating agents with its new Unite 2020 event, to give salespeople and property managers an upper edge.

Although 2019 was a mixed bag for real estate, Ray White had its biggest year yet, managing director Dan White said.

“I know some people said the market improved, but we were in a position to make the most of it,” he said.

“We put more effort into auctions than ever before, our property management business grew by 43 per cent, and our NPS scores were at their highest ever.

“It’s been a high year of growth for us, and we’ve never grown our market share faster — but as always, we never risk complacency, and there’s never a finish line.”

Although they finished 2019 strong, Ray White Victoria and Tasmania CEO Stephen Dullens noted 2020 would be a year of change for the industry.

“There’s around 160 changes to the Residential Tenancies Act, and our teams have been working hard to work through the changes,” Mr Dullens said.

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“What’s been clear in our research is that we’re well and truly ahead of where we need to be at this point.”

Agents at the event heard from former SAS captain Mark Wales, who emphasised the importance of planning and executing difficult tasks as being vital for those in high-performance roles.

“I was once on a clearing mission in Afghanistan that didn’t go [according] to plan. We had all sorts of issues during the attack, but it’s how you deal with issues and make the right decisions in situations like that,” Mr Wales said.

“Mental health is incredibly important. When I came home from war, it took me a while to get my mental state back on track, and the stress is similar in high-performance jobs.

“Sometimes, people overwork themselves for years and a burn-out creeps up on them. So, putting yourself first — and that means eating, sleeping and resting properly — is very important.

“Research shows that 120 minutes of vigorous exercise is another great way for suppressing symptoms of depression and improve cognition.”

Ray White will be hosting its Unite 2020 program in capital cities across Australia.

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