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I’ve always been curious about the relationship between coach and agent. From the outset, it’s assumed the relationship is one-sided, with only the agent benefiting from the partnership, writes Mark Armstrong.
As we explore the relationship further, in many cases it’s symbiotic, and a mutually beneficial, two-way street. We know agents rely on their coaches for advice, particularly when times get tough, but do coaches rely on their agents?
Recently, it was an absolute pleasure to have Tom Panos, Australia’s #1 coach and trainer and founder of Real Estate Gym, and Josh Tesolin, director of Ray White Quakers Hill, on our Espresso Series webinar.
Josh and Tom embody this unique agent and mentor relationship, sharing on the Espresso Series how they benefit from working together and critical insights into why having a mentor is a solid career move. Here is their advice.
How an agent can benefit from a coach/mentor
Expert advice
In many cases, a coach has years of experience, both in real estate and business ownership. A coach like Tom Panos is an excellent source of advice and knowledge on best listing practices, marketing techniques, and how to close a deal and build relationships.
Market insights
To stay ahead in a competitive industry like real estate, it’s essential to be across market changes and insights. Having a mentor is an excellent way to learn about how market updates can affect your business and talk about ways you can stay ahead of the curve and adapt to those changes.
Industry connections
Real estate is the business of relationships, both with vendors and high-performing agents. A coach can help develop these connections and facilitate introductions that can go on to furthering your career and broadening an agent’s industry knowledge.
How a coach/mentor can benefit from an agent
Relevance
Relevance is key. In the case of Tom and Josh’s relationship, Tom curates content based on the insights from top agents, including Josh, to ensure that his teaching is relevant and current to the industry. What worked in 2018 may not be applicable amid COVID-19.
Market insights
Just as the agent relies on a coach for market insights, coaches need vendors on the ground, gathering feedback from vendors. This again ensures that the coach can maintain their relevance within the industry, providing agents with current learning experiences.
Satisfaction
There is nothing more rewarding than when an agent moulded by a coach begins to see incredible success and sales, thanks to the coach’s teachings. A good coach understands that through the agent, their coaching and learnings will be passed down to more agents, with their advice potentially becoming best practice within the industry.
By Mark Armstrong, co-founder and executive director of RateMyAgent
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