Offering clients a “one-stop shop” as an independent offering has been touted as a huge point of difference for two Cairns-based business owners.
Monique Odmark and James Fennell run Unique Property Sales and Unique Staging — a real estate agency that has always offered consumers sales and property staging services, as the name would suggest.
But it’s not all the pair can offer their clients, with a direct link to conveyancing and other administrative services now able to be done through their new partnership with @realty.
According to Mr Fennel, the ability to now offer the “one-stop shop”, while maintaining their independence, has been a massive point of difference for the business.
He explained he had been in talks with @realty for a number of years “but waited for Oasis so I could join and keep the brand equity we have in Unique Property Sales and Unique Staging”.
“With home staging included as part of the service, we have seen properties that have been on the market for two or three months go to contract within just a few days with us,” he commented.
“Since coming on board, we can say we are the only independent agency in North Queensland that offers a full sales package, including home staging, which Monique has built in to a very successful business.”
Mr Fennell said the connection with @realty means clients are able to be offered “anything they need from advertising to a national database, conveyancing or our property advisory services for those looking to subdivide or renovate”.
From his perspective, “people know us and trust us, so our clients have seen the partnership with @realty as a positive move — and for us, it’s been brilliant”.
From his perspective, the Oasis model was “the only way” the business could maintain its independence while also becoming a full-service operation.
According to @realty CEO James Taylor, Cairns has the highest number of independent agents for its market size across the entirety of the Sunshine State.
He attributes a rise in independent agents aligning with the network to a realisation by agents that “they don’t have to give up their brand and business to tap into the resources of a national agency”.
“That balance between ownership and support is appealing to many,” Mr Taylor said.