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Real estate giant adds ‘secret weapon’ to Queensland corporate team

By Bianca Dabu
21 June 2021 | 10 minute read
Katie Cotton 2 reb

A new chief growth officer will bolster the ranks of one network’s Queensland outfit.

Katie Cotton has been revealed as joining Ray White Queensland from 1 July 2021, with the network reporting that her role will see her developing strategic plans to drive further growth of the Ray White brand in the state.

Using her background in social sciences and her relationship-focused professional experiences, the new chief growth officer has stated that she aims to deliver quality customer experiences across Queensland.

She said: “I am a people person and I have very long-term plans with Ray White and want to help the network to grow and keep getting stronger.

“Everyone admires Ray White — it’s a household name and attracts only the best and brightest performers in every market. But at its heart, it’s in the people business, first and foremost.”

Ms Cotton also looks forward to maximising Ray White’s analytics and business intelligence tools to take “a powerful pulse” from customers, agents and businesses and derive strategies from their insights.

“I am thrilled to be joining the family-owned and led group… they certainly do have the specialists and market-leading tools within,” Ms Cotton said.

She also flagged an alignment of values and culture, commenting: “I’m excited for the future.”

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Ray White Queensland CEO Jason Andrew expressed her support for Ms Cotton, calling her the group’s new “secret weapon”, thanks to her ability to connect with people and solve problems at the same time.

“I am so glad Katie decided to join us and bring her talent to Ray White,” he commented.

“Our business owners and their sales teams will be the winners from Katie joining us.

“The year 2021 is shaping up to be our best yet.”

Ray White Queensland reportedly already holds a 36 per cent auction market share and has indicated it is currently on track to sell more than 20,000 properties over the current financial year and crack more than $12 billion in sales.

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