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Becoming a ‘transformational’ agent

By Bianca Dabu
05 July 2021 | 12 minute read
Chana Levy reb

It takes a lot of bravery to take on a new challenge in a new industry at the best of times — let alone in the middle of a pandemic. But this agent has managed just that.

Wentworth Partners agent Chana Levy decided she would pursue her passion for property in the midst of COVID-19. Not only was it a risky business move, but it also required a big career shift from education into the world of real estate.

It’s a move that’s already paying off in spades for the Rising Star finalist at the REB Women in Real Estate Awards 2021, having successfully weathered an unstable selling season while establishing a reputation and building relationships along the way.

“The highlight of my career so far has been taking that huge leap of faith…” she told REB.

“I have always been passionate and excited about the prospect of building my own business and decided what better time to do so than during a global pandemic.”

Not only that, but she acknowledged it as “rare to find a religious Jewish female real estate agent worldwide”.

“This has empowered myself and other women to recognise and believe there are no limits to what we can achieve with the right mindset and vision,” she said.

“I have surprised myself and my family with the success I have had during this unstable and uncertain time. I am really proud of what I have achieved and the relationships I have built, both with other agents and clients.”

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Through it all, Ms Levy has dedicated her time and effort into becoming a one-stop shop for her clients and delivering “out of the box” services, whether a client is buying, selling or looking to move homes.

She has revealed the importance of personally attending open homes and responding to all enquiries — to guarantee consistency and quality for each client she makes a commitment to.

Outside these duties, she’s also been known to help organise renovations, style and design vendor homes, as well as pack and prepare for the big move — all while working to get the optimal price for the listed home.

It’s clear that Ms Levy takes pride in leaving “no stones unturned” for her clients.

“I pride myself as being a transformational agent rather than transactional,” she said.

“The long-term relationships are what I focus on creating, which requires time, passion, trust and genuine investment in possible client outcomes.”

Acknowledging agent fees can be costly, Ms Levy said it makes it even more important to deliver “a thorough, high-quality, beginning-to-end service, [where] every dollar spent is seen and felt by the client”.

How she does this is by getting to know the client on a more personal level in order to provide them the best possible service based on their personal and financial needs and capabilities.

And with a number of her clients being first home buyers, Ms Levy has made it a major point of difference of hers to be by their side throughout their property journey — offering honest and practical advice.

She told REB: “I make the experience more enjoyable by trying to keep their expectations reasonable, realistic and achievable as part of their medium- to long-term plan… I always treat clients the way that I want to be treated, with respect and honesty.”

Looking ahead, the agent aims to continue growing her business, create long-lasting relationships and, ultimately, become a household name within the real estate landscape.

Further, she wants to use her position to empower more women to pursue their passion for property.

“I hope to be in a position to be able to share my knowledge and skills with more junior agents, with the hope to create a more respectful and positive culture in this industry,” Ms Levy concluded.

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