Promoted by Propps
Much of Australia may be in lockdown, but that hasn’t stopped people frantically chasing the keys to unlock their new home. And masked-up agents have never been more stretched.
COVID-19 has thrown unprecedented challenges at busy agents as they juggle multiple campaigns amid a surge in demand while rules around lockdowns and restrictions change constantly.
Virtual open homes, online auctions, chopping and changing inspection times to ensure that only one party sees a property at one time, all while the number of enquiries on listings have gone through the roof.
And the juggling doesn’t stop there.
When the offers start rolling in thick and fast, agents face an administrative headache to get all those offers in one format so they can present them to their vendor, who can compare apples with apples and select the juiciest.
Agents were already good at multitasking, but these days the avalanche of offers arrives in so many different formats on every channel imaginable – via telephone, text, email, social media, courier... the list goes on.
So how are busy agents coping with the unprecedented disruption COVID-19 has caused their industry?
New proptech solutions are helping to overcome many administrative hurdles, and when it comes to the juggling act of collecting, collating and presenting all the offers on a listing, there is one particular new and unique digital offer management innovation that is gaining momentum as more and more agents reap the benefits.
Propps is a digital offer management platform that streamlines and standardises the offer process so that agents have all their offers on a property not only in one place but in one consistent format. There’s no need to physically obtain and collate offers.
It’s free for agents to get started, only takes minutes to activate the ‘Make an Offer’ button, and as it’s white-labelled it adopts the agent’s own branding, so there’s no disconnect for customers. It all starts with the button, which integrates into an agent’s website so it fits their brand experience and provides a seamless gateway for buyers to make an offer when directed there by the agent.
The solution can be added to any agent’s website, and then agents can drive buyers to the ‘Make an Offer’ experience via QR codes on their property brochures, or by easily sending a link to interested buyers when agents are ready to prompt them to place their offer.
The flexibility of the platform allows agents to either enable buyers to sit at home in a stress-free environment to place their offer, either binding or non-binding, 24/7, or the agent can physically sit next the buyer and guide them through the platform themselves – however the agent wants to manage their campaign. Details such as conditions of purchase, settlement period, finance approval and ID checks are all captured, so agents know those buyers are the real deal rather than just kicking the tyres.
While Propps’ digital offer management solution makes life simpler and smoother for everyone involved, be they buyer, vendor or agent, ultimately it’s the agent who still has control and who decides which of the offers to present to their vendor and which ones are worth negotiating.
That’s a decision made much easier when all those offers are in one place and in one consistent format. Plus, it frees up agents to spend more time doing what they do best, which is negotiating to achieve the best possible price for their clients, rather than having to focus on the paperwork.
In a market complicated by COVID, when every agent is juggling the extra effort required to photograph, market, open and sell a property, anything that alleviates traditional pain points such as the offer process comes as welcome relief. It’s the reason so many buyers, sellers and agents are increasingly sold on Propps.