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A new real estate network campaign is aiming to bring creature comforts to those seeking shelter.
Raine & Horne’s partnership with Dignity is seeing it join on the charitable organisation’s campaign to end homelessness in Australia by urging communities to “take a walk in their socks.”
Joining up with Swanky Socks for the campaign, Raine & Horne employees across the network are being encouraged to order a pair of socks embossed with the brand’s ampersand logo. For every pair of socks purchased, a pair of unbranded Swanky Socks will be donated directly to guests sheltered by Dignity.
“Socks aren’t the first thing that comes to mind when helping to fight homelessness, which is why they are often overlooked, yet essential in empowering people to find their feet,” Raine & Horne’s executive chairman Angus Raine said.
“Often, when people experiencing homelessness arrive at Dignity’s supported temporary guest homes, they have very little in the way of personal belongings. Along with underwear, socks are one of the most asked for items of clothing,” he said.
Dignity operates guest homes that provide temporary accommodation for up to 180 Australians every night and has supported roughly 65,000 community members since its founding in 2015.
The Raine & Horne Foundation, which was launched in June of this year, announced Dignity as its inaugural charitable partner, aligning with a cause close to the business’s mission.
Ms Suzanne Hopman, CEO of Dignity, said the organisation had seen an increase in requests for assistance lately, largely due to COVID-19 lockdowns and restrictions.
“The generous support and partnership with Raine & Horne were initiated at a time when Dignity identified a surge in demand for our services due to the ongoing health pandemic, and the collaboration with the Raine & Horne Foundation has helped make an impact on the lives of those who need it most,” Ms Hopman said.
In the past three months alone, Dignity reports its supported temporary guest houses have experienced full occupancy on most nights with guests requiring longer stays.
“Thanks to Raine & Horne’s support, we have been able to rise to many of the challenges we have faced since the start of lockdowns.”
ABOUT THE AUTHOR
Juliet Helmke
Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.
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