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1,100-strong property portfolio backs newest Atlas outpost

By Grace Ormsby
27 September 2021 | 11 minute read
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The doors will soon be opening on a brand-new Atlas by LJ Hooker.

Kicking things off on 1 October, Atlas Northern Districts will service both the Northern Districts and the Hills area thanks to its team of 20 real estate specialists.

It’s the sixth office opening from the network’s suite of company-owned offices and has been touted as providing LJ Hooker “with another link in Sydney’s thriving blue-chip corridor”.

Coach Charles Caravousanos will be heading up the sales team, while LJ Hooker Group head of property management, Nick Georges, will be taking the reins with the property management team.

LJ Hooker Group’s chief performance officer, Christine Mikhael, said Atlas Northern Districts is “another example of our strategic growth plan, which is to be in prominent locations in markets that have a significant reach”.

She explained: From this office, we’ll be able to extend our reach from the suburbs already serviced by our Atlas Upper North Shore office to now Pennant Hills, Thornleigh and into the Hills, all of which are famed for their large homes on sprawling homesites.

While many agencies have to begin rent rolls from scratch, Atlas Northern Districts is already boasting 1,100 properties within its portfolio.

Mr Georges said this provides “a solid foundation for growth” ahead of the agency’s official launch. For context, the average real estate agency has a portfolio of 200 properties under management.

The head of property management considers it “an exceptional, historic portfolio with clients stretching back decades”.

“It’s similar with the team, particularly one who has been part of the business for four decades.”

He said: “Property management is centred on relationships, and there aren’t many portfolios that have the attributes of this one.

“We’re thrilled to have retained the entire team and, on the client-side, secured more than 95 per cent of rent roll on new management agency agreements.

“We’re looking forward to delivering our new world property management ideas and processes to build on the relationships that have made the portfolio what it is today,” Mr Georges expressed.

On the sales side of things, the new agency will continue Atlas’ focus of consistently delivering an exceptional client experience, according to Mr Caravousanos, who has expressed his excitement at the opportunities the outpost will present.

He also sees the property management portfolio as providing sales specialists and property managers with “an unparalleled referral opportunity”.

On average, a rent roll has about a 10 per cent attrition to sales every year, which means our property managers and agents will be able to refer new business opportunities to each other exclusively.

This ensures our investors are well looked after and will be referred back to our sales team when the time comes to sell their investment or buy another.” 

1,100-strong property portfolio backs newest Atlas outpost
Atlas Epping reb
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Grace Ormsby

Grace Ormsby

Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.

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