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This seasoned sales professional is seizing the opportunity within the bustling Central Coast property market by rebranding during the busy Christmas sale period.
Jay Talbot has realigned his well-established family-owned and operated acreage specialist Talbot Partners to Raine & Horne to ride on the fired-up Wyong marketplace.
Mr Talbot has predicted that the buying frenzy will run right up to Christmas and then recommence just days into the New Year, so the timing of the office’s opening couldn’t be better.
“With vaccination rates very high and Greater Sydney’s travel restrictions now over, we expect more properties to hit the market, and the ongoing exodus from Sydney will continue to drive demand,” he said.
As a sales and marketing veteran with more than three decades of experience in areas other than real estate, including financial services and telecommunications, Mr Talbot has a deep understanding of buyers interested in Wyong.
“We have even been selling million-dollar properties to first home buyers in our area – although many of these buyers are younger professional people who, thanks to better internet connectivity on the Central Coast, can work from home on acreages at Lower Mangrove and the like,” he revealed.
He expounded that this target segment has determined that buying a bigger space on the Central Coast has a higher lifestyle value than buying a tight flat in a big city.
However, Mr Talbot has recognised the challenge “that anecdotally, the numbers of properties for sale are lower in this region than is usual, and this will continue to put pressure on prices moving into 2022”.
And this is one of the reasons he cited for his decision to join Raine & Horne.
“Joining Raine & Horne will also help us attract more staff as there is plenty of sales business to be serviced in this region,” Mr Talbot explained.
Furthermore, Raine & Horne’s family-owned and operated business model was a big and attractive factor to join the network.
“Raine & Horne’s history as one of Australia’s oldest family-owned and operated businesses with a history stretching back to 1883 is also appealing as we are a family business too,” he said.
In fact, he will be joined by his daughter, Alexa Talbot, who will be in charge of the firm’s marketing.
Angus Raine, Raine & Horne executive chairman, expressed his excitement at Mr Talbot’s decision to join the real estate network: “Raine & Horne has a long history in the Wyong region … I’m looking forward to working with Jay and his team to deliver our unique real estate services to the Wyong community.”
Mr Talbot, who started his own firm in 2016 after working in real estate for four years on the coast, said he also joined Raine & Horne to help his business evolve.
“We are recognised as an acreage specialist, and we want to grow into the other areas and develop a property management rent roll,” he said.
“One of my favourite sayings is that life is an evolution, not a revolution, and when I started in real estate, I was just focused on sales.”
Things have definitely evolved in the region, with multiple residential apartment constructions near the refurbished Wyong Station set to boost demand for property management services in the long run, according to Mr Talbot.
“I now realise that a strong rent roll underwrites a real estate business, and we will grow the rent roll organically,” he said.
ABOUT THE AUTHOR
Noemi Paminuan-Jara
Noemi is a journalist for Smart Property Investment and Real Estate Business. She has extensive experience writing for business, health, and education industries. Noemi is a contributing author of an abstract published by the American Public Health Association, and Best Practices in Emergency Pedagogical Methods in Germany. She shares ownership of the copyright of an instructional video for pharmacists when communicating with deaf patients. She attended De La Salle University where she obtained a double degree in Psychology and Marketing Management.
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