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Coronis ups finance focus with new director

By Grace Ormsby
03 February 2022 | 11 minute read
Karuna Dimelow Peta Siebert Andrew Coronis reb

With the brand eyeing off ownership of the entire property transaction, a new financial services director has bolstered the network’s executive leadership team.  

Coronis has welcomed Peta Siebert into the fold.

Taking on the role of financial services director, Ms Siebert comes to Coronis from Lendi, where she was the state manager for Western Australia, Queensland and South Australia.

Coronis chief executive Andrew Coronis called Ms Siebert’s appointment “a massive win for us”.

“Following an extensive interview process, I believe her understanding of digital lending, mortgage brokers and strategic thinking is second to none.”

Adding that she is “well qualified to help grow the brand’s mortgage and finance division “to the next level”, he commented: “What she has achieved at some of Australia’s leading companies including Lendi, Commonwealth Bank and Merrill Lynch plus her time at Barry Plant and Jellis Craig is certainly impressive.

According to the CEO, Coronis was looking for someone who had worked in property services and had a solid understanding of digital lending platforms – as well as someone who “shared our purpose of growing people and changing their lives for the better”.

“She has brought all those qualities to the table plus more,” he said.

Mr Coronis has also shed some light on Coronis’ five-year plan – which sees them aim to grow the finance arm to 30 per cent of the entire business – and expressed confidence in Ms Siebert’s ability to help them achieve that goal.

That five-year goal was cited by Ms Siebert as one of the reasons she was drawn to the brand.

“To date, I have not come across another company in real estate or finance who have such an innovative or bold five-year plan, which I found refreshing about this opportunity,” she said.

“I was searching for a role that would really challenge me and Coronis was the right fit – in the past six years they have developed a strong base of brokers, systems and clients and I’m really looking forward to overlaying my experience and taking the business to the next level.”

End-to-end management, a ‘logical decision’

The appointment of a financial services director follows Coronis Group’s creation of a dedicated customer care team in the last quarter of 2021.

Born out of the business’ rebrand in September 2021, that customer care team has already reported more than 2,100 leads to agents, BDMs, mortgage brokers and allied services over its first quarter of operation.

Mr Coronis said buyers, sellers, tenants, and landlords are time-poor and often overwhelmed when it comes to property transactions, so it was “a logical decision” to help them manage the entire process.

“Our motto is One Coronis, Many Solutions, which needed to extend beyond the traditional sales and property management offering – as there is far more to real estate service than just that,” the CEO commented.

Explaining that the business is “really trying to think outside of box” to meet clients’ needs, Mr Coronis said mortgage broking, conveyancing, insurance, removalists, solar power and cleaning services are all on offer.

A majority of clients referred on to additional services so far have been buyers, the CEO flagged.

In his opinion, this sector is “often the underserviced client group in the property transaction, which doesn’t make sense when you think about the potential for them to transact with our business again”.

There are four members in the current customer care team – but Coronis Assist leader Peter Miszti expects numbers to swell to 14 by the end of 2022.

“We’ve proven the concept works now within Coronis, so now it’s a matter of upscaling accordingly so we can continue to meet demand – which means growing the Assist team but also growing our referral partners nationally,” he said.

“The big three things we’re hearing from every client is they want to save time, money and stress, so we’re determined to deliver this for every buyer, investor, seller, tenant and landlord.”

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