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After almost two decades, a new business and brand from Jonzun Lee has seen him once again working with a former colleague.
With the assistance of wife Maria, Jonzun Lee is unveiling an all-new brand, “Jonzun Lee”.
Powered by UrbanX, the new brand brings Mr Lee back together with UrbanX chief executive Dan Argent. The pair last worked together back in 2003 in a Brisbane CBD office agency.
Mr Lee is taking on the brand-new business venture with his wife Maria, and the pair aim to focus on their clients and deliver creative new marketing campaigns.
Thanks to the support they are being afforded, Mr Lee is expecting “a boost in sales” from his alignment with the UrbanX model.
Specialising within five kilometres of the Brisbane CBD, Mr Lee’s specialist suburbs include Spring Hill and Petrie Terrace.
Both Mr and Mrs Lee have acknowledged just how important their brand would be to their success – especially as their target market has experienced a shift.
Ms Lee highlighted that their market has generally been the over 50s, but they are now seeing a shift towards new demographics, “so our brand needs to work for the younger buyers coming into the area and resonate with them as well”.
It’s that acknowledgement of a new target market that has inspired where “the overall look and feel for the Jonzun Lee brand has come from and we love it,” she exclaimed.
Having been able to lend her own experience and marketing qualifications to the process of brand design, in conjunction with UrbanX, Ms Lee will continue to ensure their client’s properties are marketed in the best possible way and the “premium results” they will be able to achieve.
According to Mr Lee, the new set-up has allowed him and his wife to think differently about the way they run their own business.
For the principal agent, it doesn’t feel like he’s listing and selling on his own: “I’ve told a few clients that we have a premier full-service support business working behind the scenes with us.
“It’s very different from a franchise or large chain, because we get to do it in our way where we are all about providing our experience, knowledge and expertise for the benefit of our clients. That’s what it’s about at the end of the day.”
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
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