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The Prime Minister’s popularity with the real estate sector appears to have taken a dive, shifting 11 per cent in a new survey of the industry.
The insight comes from recent polling of the real estate sector by Momentum Intelligence, the research arm of REB’s parent company, Momentum Media, to create the second iteration of the Industry Insight Report, first released in February 2022.
According to the data captured in April 2022, forty-nine per cent of individuals surveyed prefer Scott Morrison, a drop of 5 per cent since the previous polling, which was undertaken in December 2021.
Over the same period, Anthony Albanese has gained traction with the sector – jumping 6 per cent on the polling to become the preferred Prime Minister for 27 per cent of respondents – up from the 21 per cent share he held previously.
The five-month period between polls has had less of an impact on undecided voters – which saw a marginal shift from 25 per cent to 23 per cent.
The report has also uncovered the general sentiment of the sector and the provision of government support.
Overall, just 20 per cent of real estate professionals surveyed see the current level of support being given to the sector favourably.
Just 5 per cent of real estate voters said that the support provided to the industry had been “excellent”, while 15 per cent of those surveyed rated the support as “good”.
More than one in five – or 22 per cent of those surveyed considered the assistance to be poor, with a further 9 per cent indicating that support provisions had been “very poor”.
Nearly one in two (or 47 per cent) considered the support to be indifferent, calling real estate’s federal government support as “average”, while 2 per cent “don’t know”.
The latest insight follows announcements from both major parties regarding the real estate space.
In the lead-up to the most recent federal budget unveiling, the Labor Party announced a plan to continue the federal government’s popular First Home Loan Deposit Scheme (now known as the New Home Guarantee) if elected, while expanding the scheme to include 10,000 targeted regional places.
In response, the federal government revealed its own planned expansion of the scheme ahead of its budget announcement.
The report has also given some insight into the priorities of voters in the real estate space, having asked respondents the question: “Which areas are most important for you when considering your vote in the upcoming federal election?”
Seven in 10 voters – a total of 71 per cent – said the economy was of importance to their voting decision making, making it the top priority for the sector.
In second place was housing affordability, capturing the interest of 64 per cent of respondents in the real estate profession.
Small-business interests (53 per cent) and taxation (52 per cent) were also flagged as high priority by the sector, ahead of climate change in fifth place, which was of concern to 38 per cent of the voter base.
According to Momentum Intelligence director Michael Johnson, “we can see from these results that the sectors surveyed are paying very close attention to the policy platforms of both parties and how those policies will affect their industry going forward”.
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
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