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Homely’s latest partnership guns for data empowerment

By Zarah Torrazo
04 May 2022 | 11 minute read
Luke Kenyon David Webb reb

Homely has announced a new collaboration with the National Property Group — the latest push in the property marketplace’s bid to disrupt the proptech space.

The strategic partnership, which will be helmed by Homely’s head of product Luke Kenyon and head of industry David Webb, will centre on a deep integration of the National Property Data offering. 

“The integration with National Property Group complements our much-loved unique suburb review content, giving consumers all the tools they need to find their home on Homely,” according to Mr Kenyon. 

Meanwhile, National Property Group will bring more than 40 years of historic and current market data to the partnership. 

“Through our increasingly expansive data set and integrations, we empower people to do more with data, as quickly, simply and confidently as possible,” according to Don Harb, the chief operating officer at National Property Group. 

Both firms are looking to seamlessly combine their best respective technology and data offerings in order to deliver more accurate home values, average values, and sold prices and help customers and consumers make better-informed decisions about properties. 

For Mr Harb, the partnership will be a significant step towards creating a free flow of information in the proptech industry.

“Partnerships like this one with Homely, enable us to continue to break down silos in the property technology industry, and empower both consumers and property professionals to get the data and information they need, then take action, without the complexity of many different platforms,” he said. 

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For consumers, the integration is set to give them access to the latest comprehensive property data, including recent sales, automated valuation models (AVMs), government and demographic data and other valuable data points to help with accurate, real-time estimates for residential property prices. 

Meanwhile, another aim of the collaboration is to allow industry professionals to provide accurate property estimates and compelling listing conversations.

The latest offering will be reportedly bundled into Homely’s Homely Plus membership program, with the objective of providing more value to agent partners. 

Speaking on the collaboration, Homely co-founder and co-chief executive Adam Spencer said the partnership marks a “major milestone” in the firm’s growth trajectory. 

“As well as accelerating our data strategy, the partnership allows us to provide even more value to consumers looking to Homely to help them make better-informed property decisions,” he stated. 

Further emphasising the complementary nature of the partnership, Mr Spencer said: “We’re delighted to partner with a business that shares not only our ambitions but also our corporate values in delivering the best experiences possible for consumers and agents in the industry.” 

Meanwhile, Mr Kenyon expects their work with the major property data provider will drive Homely’s growth tenfold. “Having worked on similar strategic partnerships, I couldn’t be more excited about this. The National Property Group partnership is a natural next step for Homely as we look to disrupt the industry.” 

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