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According to the network’s chief executive, “it’s time to introduce the next chapter of our story”.
Fifteen years after its inception, Eview Group will now be better known as Agents’ Agency.
The rebrand involves the name change, as well as a new website and branding collateral.
CEO Manos Findikakis said the new name and look “reflects what we do and our future direction”.
“The reality is, we’ve always been a real estate network designed for and by agents.
“It also encapsulates our electrifying current of leadership, fresh thinking and captivating innovation,” he quipped.
With Eview Group having doubled its agent team within the last 18 months alone, and more than 400 members and staff now on board, Mr Findikakis said that the group’s “contrarian approach to agency practice” had reached a momentum point.
The network is now forecasting to be numbering over 500 by the end of 2022 – and has expectations its members will transact almost $3 billion worth of property for the 2021-22 financial year, which the CEO explained as an opportunity and catalyst for the group to reposition and rename its agency services business.
“Our evolution continues and it’s time to introduce the next chapter of our story,” he continued.
“The multi-brand model has growing attraction and new entrants have further strengthened its appeal in the marketplace.”
With seven foundation Eview Real Estate offices still in operation across Melbourne and the Mornington Peninsula, it was reported that these agencies will “officially” join more than 75 of the group’s independent agencies as network partners of Agents’ Agency.
According to the CEO, the network will maintain its intent on breaking new ground in the industry under the new banner, stating that “it’s the modern and more brilliant way of business operations”.
The rebrand has also heralded in a number of other changes, including added features and benefits for agency services, as well as continual growth of the group’s support team and technology stack.
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
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