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Brand’s expansion brings together old and new

By Juliet Helmke
24 June 2022 | 1 minute read

Since embarking on a corporate merger, a boutique brand says that being part of something bigger has paid off – as evidenced by its newest office opening.

David Lawson will return his Williamstown, Victoria, business to the Hockingstuart network at the end of this month, lured back by the company’s boosted service as part of the Propvue group.

Mr Lawson was one of the office’s original founders 25 years ago and spent many years operating under the Hockingstuart umbrella before venturing out as an independent.

“I’ve long held a fondness for the Hockingstuart brand, and with it now part of a network of brands, this has been a big incentive to return to the Hockingstuart family,” he said.

Propvue also counts the Belle Property network and Western Australia’s ACTON real estate as part of its family of brands, as well as the lifestyle publisher Sitchu.

“Its affiliations with Sitchu, and access to Sitchu’s fortnightly lifestyle magazine, are a massive point of difference with clients. We can also tap into a national buyer database of over 3 million property seekers, and through the network’s partnership with global property portal Leading Real Estate Companies of the World, we can market our listings to a large audience of international buyers — an offering unmatched by other real estate brands,” Mr Lawson said.

Hockingstuart merged with the company in 2019 and reports that the association has propelled them into a substantial growth phase.

In 2022, it diversified into property development with the recent launch of Hockingstuart Land Projects and expanded its Melbourne footprint with two new offices in Dandenong and Bundoora. Mr Laweson will add another office to the fold, and the group touts more news of expansion in the latter part of the year.

Propvue chief executive Peter Hanscomb revealed some of the upcoming milestones for the Victoria-founded brand that have been made possible with Propvue’s  “centralised support with business and talent development, systems, technology and customer service”.

“While Land and Projects currently services Melbourne, we plan to expand its offering nationally. And following the opening of our first NSW office last year in Nowra, on the state’s south coast, we expect to see additional office openings in NSW going forwards, in tandem with the expansion of our brand’s footprint that is already well underway in Victoria,” Mr Hanscomb said.

Brand’s expansion brings together old and new
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ABOUT THE AUTHOR


Juliet Helmke

Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.

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