Victorian real estate group Hockingstuart has announced the launch of a property development division.
The new sector of the business, called Hockingstuart Land | Projects, will focus on acquisitions, subdivisions, built-form projects, and land and home packages. It will be run by Raymond F. de Weerd and Marc Raiti, longtime veterans of the development industry.
In addition to sourcing new development opportunities from landowners, the venture will also offer tailored marketing campaigns for developers and facilitate land sales to buyers and investors.
The group will presently confine its activities to Victoria but plans to expand across the country in time.
Hockingstuart chief executive Peter Hanscomb said that by adding services such as land development, project marketing, house and land packages and investment dwellings, the group would be able to significantly expand its market share.
He noted that all of these segments “play such an important role in the property and real estate industry”.
“By partnering with Raymond and Marc, with their combined 70 years of experience, I am confident we will soon see them hitting their stride and driving our success in this space,” added Mr Hanscomb.
This move appears to be the latest venture in a robust plan of expansion for the network. The brand joined forces with Belle property in February 2020, and while it has a longstanding presence in Victoria, it recently branched out of its home state into neighbouring NSW.
Mr de Weerd said the network’s reach would allow them to scale their development operations quickly.
“As part of the national Hockingstuart and Belle Property network, Hockingstuart | Land Projects stands to benefit from the collaboration and referral opportunities across its 160-strong offices, and access to a national database to leverage infrastructure, resources, systems, and technology to deliver multidimensional sales and marketing strategies,” he commented.
“Marc and I are thrilled to be partnering with such a well-known Victorian brand and the unique opportunities this presents.”
Mr Raiti said he hoped the new venture would benefit the property ecosystem at large.
“Our goal at Hockingstuart | Land Projects is to champion win-win outcomes for landowners and developers alike, and in doing so, create innovative and dynamic property experiences that move our industry forward,” he said.
Mr Rati has over 30 years of experience working as a builder, house and land sales agent, and acquisition specialist, while Mr De Weerd brings over 40 years in the property market to the table, specialising in building, land development, sales, and marketing.
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Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.