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With less than three months left in 2022, the network continues to kick its expansion into high gear as it prepares to welcome a host of new offices.
Laing+Simmons revealed the addition of three new offices in key locations across the state, with two offices in Potts Point and Erina on the Central Coast set to launch in the coming weeks.
The network is also looking to start 2023 with a bang with the opening of another office in Randwick, which is scheduled to begin its operations at the start of the new year.
The growth spike follows the addition of new offices in Riverstone and Wollongong at the start of September, with the network hinting that “there are more on the horizon”.
Harriet Saunders, the head of growth and development at Laing+Simmons, said that the network is set to end the year on a “growth spike” following a strong third quarter.
“We are currently in the midst of one of the most rapid growth periods in the 55-year history of Laing+Simmons, and it’s happening organically,” she stated.
According to the executive, the natural growth progression stems from the brand’s initiative to bolster its appeal to potential franchise partners instead of aiming for rigid targets.
“Rather than set specific goals in terms of specific office numbers, we’ve instead invested in a robust office support system, which is proving a natural attractor,” Ms Saunders commented.
She also credited the significant gains to the comprehensive training regime that the network rolled out early this year.
“[It] integrates a broad range of programs geared to support everyone in the network, from young people starting their career to our leaders and office principals,” she stated.
During its launch, the network said the approach is designed to nurture talent into the brand and keep people there for the entirety of their careers.
Ms Saunders, who previously admitted that the envisioned endgame of the overhauled framework was “ambitious”, now reported that their new training and development programs — which can be tailored for teams and individuals — are being well received by new partners.
Laing+Simmons disclosed that the network is now receiving inquiries from potential franchise partners in both metropolitan and regional NSW, with “imminent growth” anticipated in the key growth areas, including Sydney’s inner west and south-west.
Chief executive Leanne Pilkington commented that the focus on training has been vital not only in attracting new partners to the network but also in supporting internal business growth.
“When you invest in people, the returns are most satisfying. The growth of the network is one measure, but it’s not the only one. It’s the development of our people, seeing them elevate their performance and enjoy doing so, that we prioritise as a benchmark for success,” Ms Pilkington stated.
She also reflected that the network’s push for a cycle of continual improvement is resonating with the market, evidenced by the strong franchise interest.
“With all our initiatives, we interrogate genuine feedback from everyone in the network, we use the experience of our people to shape and evolve the programs we provide, and we’re open about what we can do better,” she said.
The triple office announcement comes hot on the heels of the network naming Michael Anania as the new leader of its property management services arm in mid-October.
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