Login
iscover
In a first for the agency, it’s revealed a new integrated campaign and a new brand platform.
The integrated campaign is a “culmination of 60 years of expertise supporting our diverse clientele,” according to network sales director, John Bongiorno.
“Unrivalled” is the theme of the Melbourne agency’s latest chapter, with the brand campaign reported as a “first of its kind” for the Marshall White business.
The campaign’s purpose is twofold — looking to highlight the network’s core values and promote its experience and local knowledge to the Victorian communities in which it operates.
A statement from Marshall White explained, “The new brand platform is aimed at delivering on its 2023 commitment to continue setting the standard for prestige service across property sales, leasing, and project developments.”
The “Unrivalled” campaign was born from the network’s heritage and results, which Mr Bongiorno acknowledged Marshall White has “always been proud of.” He added that the agency’s growing reach, which sees them boast 10 offices across Melbourne and the Mornington Peninsula, means that “it has never been more important to invest in our unified brand.”
To begin with, the 2023 platform will be focused on sales, with specialist campaigns to continue throughout the year, including features on its offices, property management, and project development arms.
Newsletter
