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Are you overlooking the basics?

By Manos Findikakis
06 October 2023 | 1 minute read
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Have you ever heard of a technique or strategy someone else is using and think to yourself, “I used to do that”?

It begs the question, did it work? And if so, why aren’t you doing it now? The reality is, reflecting on what you used to do is pretty powerful.

It reveals areas where you might not be maximising your potential and the simple habits you might be overlooking that could be serving your career.

I genuinely believe I used to do that is a great statement to consider, both in your personal and professional life, and here’s why.

I used to do that!

How often have we reflected on things we used to do that we either enjoyed or did in our business that worked which, for unknown or various reasons, we stopped doing?

How many times have we been to training sessions and a colleague shares a prospecting strategy, a script or dialogue or campaign technique that triggers the statement, I used to do that!

Be it personal or in business, the relevance of I used to do that is important.

It allows us to reflect on simple habits or practices that might have been effective or enjoyable but have somehow slipped by the wayside.

This comment was shared during one of the Agents’Agency’s recent national sales meetings, during which a number of team members were reminded of some basic strategies they used to apply in their business that they could and should be using now.

Sometimes we get off track

The statement I used to do that serves as an added reminder to continually review our activities and processes.

Sometimes, we drift and get off track. Sometimes we get distracted. And sometimes, we simply find repetition gets ‘boring’, and we stop doing the very thing that works and gets us results.

Whatever the reason, looking back and considering the activities that have historically delivered you results is an important part of honing your craft.

Just because you stopped doing it, doesn’t mean you can’t re-embrace it now. And if it’s something that worked for you, it’s time to get that activity back on your daily or weekly agenda.

Some salient examples

There are many basic but effective habits you might be overlooking that once worked for you but have since fallen off your radar due to the fact you’re busy.

For example, it could be as simple as confirming appointments for the day in the 24 hours prior or first thing in the morning.

It could be the overlooked personalised ‘open for inspection’ invites that ensure neighbours attend the property and increase your recognition as a local market expert.

It could be the regular ‘just a note’ cards we used to send or the phone calls we used to make simply to check in.

Regardless, we all have an I used to do that story that might be worth considering.

Revisit what worked

If you’re looking for a simple way to boost your business, look back at the activities you ‘used to do’ and consider what worked.

Which simple habits delivered consistent results? Are they easy to re-implement and could you be doing them now?

We all know that basic business practices repeated with monotonous regularity add up to create a consistent pipeline moving forward.

So, ask yourself, are you overlooking the basics? And if so, get back to the activities you used to do which are proven, repeatable and helped you get to where you are now.

Manos Findikakis is the CEO of Agents’Agency

Are you overlooking the basics?
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