Even if you weren’t born yet, chances are you know the 1974 hit song Kung Fu Fighting.
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Perhaps even the mention of that title has you quietly humming the tune, reminiscing over your disco days, and breaking out your best Bruce Lee martial arts moves.
But before you arise from your desk and warble away to the ‘whoa, oh, oh’ section, let me ask you this: is there a chance you are kung fu fighting, rather than landing knockout punches in your real estate career?
What do I mean by that and why have I taken a rambling route into a 1970s back-catalogue of soul classics? Well, let’s ponder the following.
Those cats were fast as lightning
The song Kung Fu Fighting was written by soul legend Carl Douglas after he saw a group of youngsters doing mock kung fu moves in the street.
They weren’t landing punches but instead going through the motions and mimicking fight moves made famous by the likes of Bruce Lee.
The reason I make reference to this is that many of us often find ourselves “kung fu fighting” in our real estate careers.
That is, we shadow box or make mock moves without landing a punch or a kick.
In real estate terms, we are busy, busy, busy but not generating a lead or selling a property. We are doing all this work and yet producing very little.
It was a little bit frightening
Now for a reality check. The results we produce today are a direct reflection of the work we did yesterday, last week, last month, last year, and since the very beginning of our real estate careers.
I know, I know, I’ve said it before along with countless others. It’s a broken record, you’ve heard it time and again, I get it.
But here’s the thing, real estate is a long game. We know that. However, if you want to produce results sooner rather than later, you have to make a massive impact and leave a significant impression in a very short period of time.
They fought with expert timing
In practical terms, creating impact and achieving results involve all the following:
- It’s weekly (not monthly) letterbox drops to the same 500 homes.
- It’s 200 phone calls in a week, not 50, every week.
- It’s daily doorknocks of at least 50 homes with at least five connections.
- It’s ringing every buyer back, multiple times.
It’s a massive grind, but more importantly, it’s about undertaking the right type of grind at the right time. It’s not about the soft stuff or going through the motions.
If we want a strong finish to the calendar year or if we plan to realise incredible results this financial year, we need to go all in now. We need to do the hard work today. Tomorrow is just too late.
So, let’s not be kung fu fighting. Instead, let’s drill down on our activities and focus only on the important. You know what these activities are; they’re the ones that will land us a knock-out punch.
Manos Findikakis is the CEO of Agents’Agency.
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