Login
iscover
Office Christmas parties, shopping lists, kids’ end of year concerts – it’s that time of year when it feels like the finish line is now in sight.
We’re winding things up and readying to wind down as we close out those final sales for the year and count the days until the breather that is Christmas.
But here’s the thing … what you do now in the lead-up to the break will set you up for success in the New Year. It will define how you perform in 2025.
Treading a fine line
The upcoming holiday period will afford us all some much-needed down time. It will help tip the scales of that all-important work-life balance.
And we know how critical that balance is as something that’s imperative to our health and wellbeing, our relationships and our capacity to do great work when we are at work.
That said, there are times we need to “grind” it out. Just as there are times when we need to take a break, there will be occasions when we need to put in the late nights and the early starts.
During these periods, we will reluctantly say no to social events, miss the occasional kids’ sporting match and perhaps pass that weekend away.
This is what we must do when it’s required.
Two solid stints
Interestingly, we’ve just come through two of those months of hard professional graft, with another two on the horizon.
October and November are typically months when we slog it out, putting in some hard yards to round out the spring selling season, while readying for the final push of the year in December.
February and March are similar. In those months, we’re in the lead-up to Easter and right in the thick of some of the busiest sales and auction months of the year.
And when it comes to those two stints of solid real estate action, we need to go all in. We need to outwork the competition.
Will you put in the work?
As Gary Vee so eloquently explained, success often isn’t about being the most innovative, the most talented or the smartest person in the room.
Instead, it’s about outworking the competition.
You cannot control how skilled your competition is, how personable, well known they are or how long they’ve been in the industry. But you can outwork them.
You can put in the work that’s required to create a service that’s second to none, build a profile, be the one who calls buyers back, become the trusted adviser whose market insight is regularly in your client’s inbox.
That level of work is the variable you can control.
And now’s the time to plan that approach.
Ready for 2025
While Christmas will give us an opportunity for some well-deserved downtime, in the interim, we have the chance to plan our approach for 2025.
We have a unique opportunity to lay the seeds for a cracker start to the New Year and really get ourselves into a prime position for the solid stint of hard work that will be required come February and March.
But now’s the time. This is the moment where we can start to outwork the competition – by being ready, being organised and being primed to kick the New Year off on the right foot.
There’s now three weeks left of 2024. It begs the question: How strong is your finish?
You are not authorised to post comments.
Comments will undergo moderation before they get published.