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For his first time on an Australian stage, real estate powerhouse Mauricio Umansky will headline the AREC conference, sharing the blueprint behind his global brand – powered by strategic branding and high-performance teams that build lasting client relationships.
With over 20 years of experience in real estate, $88 billion in sales, and 133 offices globally, Mauricio Umansky has carved his path as one of the top realtors and agency directors in the US.
The Netflix real estate star of Buying Beverly Hills will lead the Australasian Real Estate Conference (AREC) at the Gold Coast Convention and Exhibition Centre, on Monday, 26th of May.
On the AREC stage, he will share how he built a global real estate brand through strategic personal branding, trusted leadership, and cultivating high-performing teams.
He’ll also dive into building lasting client relationships, mastering negotiation, and succeeding in the competitive luxury property market.
Even before launching The Agency in 2011, Umansky had already made his mark as one of the top-performing real estate agents in the US, earning national recognition, ranking number 3 in the country and number 1 in California, according to The Wall Street Journal.
Early on, the realtor got his “business lessons” from his father, including understanding the value of a cent and business fundamentals such as inventory, customer service, and supply chains.
“Eventually, I realised I had a passion for something more personal – helping people find their dream homes. When I started taking real estate classes, I fell in love with the industry and its infinite possibilities,” Umansky said.
“At my core, I’m a good salesperson because I love being an adviser to my clients. Whether it be fabric or real estate, I think there are skills and characteristics of a person that earn the trust of a client,” he said.
From selling his first-ever condo for about $200,000 in the Valley, to his most recent $22.5 million property in Brentwood, Los Angeles, Umansky said he has never stopped learning about real estate.
“I remember that adrenaline rush – it was all so new, but I was hungry.”
While Umansky sees Australia as a dynamic and fast-growing luxury real estate market, driven by international demand and a strong interest in lifestyle-focused properties, he believes that agents should put the same effort into their work independently of the price point.
He said that whether agents are selling high-end properties or small units, the same principles apply: listening to clients and understanding the market.
“[Agents] underestimate the hustle. Real estate isn’t a part-time job – it’s a full-time commitment with overtime hours,” Umansky said.
“You have to treat it like a business and invest the time. It’s not just about showing homes; it’s about building relationships, staying consistent, and doing the work even when no one is watching. You get what you put in.”
“Whether you’re selling a $300,000 condo or a $30 million estate, selling real estate is all about delivering an exceptional experience,” he said.
According to Umansky, delivering experience has become one of his company’s mottoes, as The Agency is all about giving clients the luxury treatment, “not a price point”.
“These are principles that we base our entire business on. It’s about how you show up for your clients,” he said
“Every home is someone’s most valuable asset, and when you approach every transaction with the same level of care, effort, and professionalism, you build a business with longevity.
“People remember how you made them feel, not what you sold.”
Umansky also founded The Agency to give back to the industry and drive meaningful change, focusing on collaboration, transparency, and culture.
He said at The Agency, innovation has remained constant whether in marketing, tech, or team dynamics, and sees continued disruption as essential to the industry’s future.
While he is now a world-renowned agent, he still remembers the lessons from his first failure when he lost a listing he thought he “had in the bag”, which taught him humility and the importance of constant preparation.
“I doubled down on my work ethic, studied more, and followed up harder.
“That setback fuelled my drive and helped shape the way I lead today and how I continue to ensure I am a true expert and adviser for the regions I represent.”
Umansky said that, regardless of experience level, successful real estate agents continually strengthen their market expertise and focus on building relationships.
“Knowledge and relationships have been the cornerstone of my business and, regardless of where an agent is at this point, these two factors are essential to growing a business at any level,” he concluded.
To hear more from Mauricio Umansky, head to the AREC conference on 25–26 May, at the Gold Coast Convention and Exhibition Centre. Register here.
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