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Homely has reinforced its dedication to offering real estate agents and vendors a more affordable and value-focused alternative to costly advertising in the property portal market.
Homely has launched its new “More” campaign to deliver a new marketing platform for agents and vendors to access a bigger audience at minimal cost.
Homely said its new campaign followed the brand’s core commitment by delivering greater impact and wider exposure for agents and vendors, without the high price tag.
Head of industry, revenue and partnerships at Homely, David Webb, said that the brand has built its foundation on having strong industry relationships and a forward-thinking vision.
“Everything we do is designed to support agents – from lead generation and business growth to delivering exceptional value in a competitive market,” Webb said.
Co-CEO and co-founder of Homely Group, Jason Spencer, said the company aims to simplify and reduce the cost of real estate advertising to make effective marketing accessible for all.
“For many agents, maintaining visibility on a tight marketing budget is a real challenge.”
“At Homely, we’re committed to fairness. Every agent should have the opportunity to grow their business without the pressure of rising fees, and every vendor deserves access to the best possible marketing for their property, regardless of budget,” Spencer said.
Through Homely’s platform, which was built around a community-first approach, users have access to featured suburbs and street reviews and a local Q&A hub.
These tools offer buyers and sellers unique, user-generated insights that extend far beyond traditional listings, drawing in a more engaged and informed audience than other portals.
Homely said the platform helps create a valuable advantage for agents, who gain access to high-intent users and stronger engagement.
Head of marketing at Homely, Amanda McEniry, emphasised the company’s customer-first approach and the importance of showcasing cost-effective alternatives through the new campaign.
“Our mission is simple: to offer more value, more opportunity, and more support for our customers and consumers. ‘More’ isn’t just a tagline. It’s what drives us every day,” McEniry said.
The homely “More” campaign follows the brand commitment of a decade, as it delivered affordable vendor-paid advertising solutions and leveraged millions of annual visitors.
The brand also partnered with Gumtree to help generate strong visibility, engagement, and enquiries for agents and vendors.
Homely said the new campaign is just a step, with the brand remaining dedicated to providing affordable, effective advertising tools that help agents increase visibility and connect with motivated buyers, fostering a more balanced and inclusive industry.
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