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Real estate frenzy: 1 in 4 Aussie households ready to dive into property investment over next 12 months

By Liam Garman
28 July 2025 | 6 minute read
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New data has revealed a massive surge of interest in property investment, with one in four Australian households planning on purchasing an investment property over the next year as young Aussies lead the charge.

According to fresh research from Agile Market Intelligence, 25 per cent of households are gearing up to invest in real estate over the next 12 months, substantially outpacing other investment vehicles like managed funds, ETFs, equities and bonds, which attract just 17 per cent of households.

Amazingly, it’s younger Aussies leading the charge. A staggering 40 per cent of Australians aged 18 to 34 responded to the research, indicating that they are looking to invest in property soon, making them the biggest driver of this boom.

 
 

Meanwhile, interest steeply declines with age, with only 10 per cent of those over 55 planning to buy into the market.

Men are also more bullish on property, with 28 per cent planning to invest compared to 23 per cent of women.

Despite the hype, the data also reveals that the majority of households are sitting on the sidelines at 59 per cent, not planning any property investment in the coming year. Rising living costs and squeezed household budgets are making Aussies cautious, with many prioritising financial stability over growth.

Michael Johnson, director of Agile Market Intelligence, explained the phenomenon: “Australians have always had a deep affinity for property it’s seen as both a financial asset and a symbol of security.

“Even when broader investment appetite is low, real estate remains the one constant in the national mindset.

“However, with household budgets under pressure from rising living costs, it’s no surprise many Australians are pausing investment plans.

“For a growing share of the population, the focus has shifted from building wealth to maintaining financial stability.”

The data was drawn from a recent consumer pulse survey of 1,500 Australians, tracking sentiment and behavioural shifts during a time of economic uncertainty.

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