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With AI on the rise, agents are encouraged to stay ahead of the curve or risk being left behind, as AI expert Silvio Giorgio has outlined the technology’s current role and future in the real estate industry.
AI expert Silvio Giorgio has shared his insights on the technology’s direction, urging agents to stay ahead of the curve or risk being left behind.
Speaking at the REB Innovation Summit, Giorgio said the emergence of AI is causing a shift away from the digital world, paving the way for converging technology that streamlines day-to-day processes.
With deep expertise in applying AI to real-world problems, Giorgio believes the technology will benefit the real estate industry, enabling agents to adapt and succeed in their careers.
According to Giorgio, AI is being adopted rapidly, but its growth will depend on how quickly consumers can keep pace with the technology.
He said that while some agents may be concerned about keeping up, they have plenty of assistance to help them with the integration.
“They’re a little bit worried about it, but they need not be because there are a lot of players in the industry that they can look to help them through that journey,” he exclusively told REB.
“If people are afraid and use that word afraid, or if they’re worried, poking your head in the sand or ignoring the technology isn’t going to help you actually get into it.”
Giorgio said the adoption of AI will happen naturally, and as a “matter of course”, but agents should start by informing themselves, by doing research online.
“Because agents now, what will start to happen is they will be marketed by all of these businesses that are adopting AI, that are looking to help them disrupt the industry, pay attention to what’s going on,” he said.
After informing themselves on how to utilise AI best, agents can then apply their knowledge by integrating it into their personal lives.
“Just pay attention to how you’re using it as a human, and then your brain will naturally take you to the space of how you will innovate for your business,” Giorgio said.
He noted that agents tend to be more innovative in their personal lives than in their professional roles.
“If you look at how you’re adopting the technology as a human first, you’ll start to adopt it as a human, as a consumer, and then you’ll start to go, alright, actually this is what I could use for my clients, or if I was a client, what would I want?”
“You might even just use it to help you do some shopping initially. Then eventually you’re going to use it for something else and then something else, and then it’ll start to expand into your job.”
He said that agents can put AI into practice by seeking opportunities to innovate and naturally integrate it into their daily work.
“Agents can actually look out there and say, ‘Who is offering an AI solution that allows me to write great proposals?’ Or, ‘Who is offering an AI solution that allows me to integrate into or connect people to financiers?’” Giorgio said.
“So there will be times where an agent will need to innovate, and that will be, ‘Well, if I can’t find a solution in the market, can I use the generative AI solution just to draw it for myself?’”
He said that while an agent’s use of AI will initially be very basic, as they get more comfortable, they will be able to use the technology in more sophisticated ways.
“The one thing that I know for sure is that those who will adopt it will have the advantage over those who don’t – how much of an advantage, who knows? It’s just how well you can apply it.”
Giorgio said that, ultimately, despite the emergence of AI as a powerful tool in real estate, human connection will remain pivotal to the industry.
Agents must continue to gain the trust of clients and form relationships through one-on-one interactions.
“Relationships matter. The way you show up to clients matters. The trust that they put in you matters. This is still the biggest purchase of someone’s life,” Giorgio said.
“For the foreseeable future, that trust element is still going to be there. They’re going to be looking to you for that trust, not an AI agent,” he concluded.
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