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The integration aims to streamline marketing for agents by linking performance data with automated social and digital publishing tools.
Curated Social and RateMyAgent have come together to launch a new integrated platform dubbed Renowned, designed to help agents build trust, visibility and local authority.
The launch brings together the two established property technology brands under a single solution while maintaining RateMyAgent as the consumer-facing platform for reviews and performance data.
Renowned will distribute verified reviews, transaction history and sales activity collected through RateMyAgent via Curated Social across social media, Google Business Profiles, and agency websites.
Jim Crisera, chief executive officer of Renowned, said the platform combines reputation data with automated marketing to support agents in winning new business.
“Renowned helps agencies turn agent performance into presence and presence into growth,” Crisera said.
“By combining verified reputation data with automated, done-for-you marketing, we help their agents win more listings.”
The company said the move comes amid a tightening property market, with total housing stock 20 per cent below the five-year average and 15 per cent below 2024 levels.
Data from Cotality also shows new listings are down almost 8 per cent in the year to October 2025.
According to a recent RateMyAgent survey of more than 1,000 buyers and sellers, local knowledge and expertise were the most important factors in choosing an agent.
Avi Khan, group CEO of Ray White Daisy Hill, Ray White AKG, Ray White Brookwater, Ray White Greater Springfield, and Ray White Marsden, said visibility and trust are now key determinants of success for agents.
“The market today rewards the agents who stay consistently visible and trusted in their local area; that’s what wins the listing before the first conversation even happens,” Khan said.
“The challenge is that level of consistency takes time, and most agents are already stretched and don’t have the skill set to market themselves.”
“What Renowned has done is take that marketing discipline and automate it. Our agents can stay focused on selling, while their reputation is being built and maintained 24/7 in the background.”
Renowned said it would support the emerging concept of "local expert marketing", a model designed to help real estate professionals remain visible and trusted across the digital channels that matter most.
Joe Duenat, executive vice-president of strategy at Renowned and co-founder of Curated Social, said the integration connects the entire marketing process for agents.
“While other companies offer point solutions such as a review site, a design platform, or a posting tool, Renowned addresses the full agent marketing lifecycle, automating its local expert marketing solutions across social media, search, and agency websites,” Duenat said.
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