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Simon Parker
LJ Hooker has followed on from its rebrand last year to launch a new integrated marketing campaign, which includes an increased focus on social media.
“What sets LJ Hooker apart from the competition is not just our people and service but our partnerships nationally and locally,” L. Janusz Hooker, chief executive of LJ Hooker, said.
“For example, we are the only real estate agency in the country that offers rewards for customers through the Qantas Frequent Flyer program when you list and sell exclusively through us.”
The new marketing campaign centres on ‘10 Reasons why customers choose LJ Hooker’.
Some of the '10 Reasons' used in the campaign include the $15.5 billion worth of property – or one property every three minutes - the group sold last year; the more than one million open houses held; that more than 250,000 investors gave the management of their property to LJ Hooker; the automatic addition of an extra 2.5 million unique buyers with LJ Hooker’s online listing service; and that ljhooker.com.au attracts more than 450,000 unique visitors a month.
“Our 690 offices have a long history in supporting the community through raising funds for local charities and sponsoring local sporting teams,” Mr Hooker continued.
The LJ Hooker network has raised over $3.5 million for Cystic Fibrosis Australia.
John Darrow, LJ Hooker marketing director said, “This campaign is the next initiative in the brand rollout for the company and for the first time fully integrates a strong digital and social media component with print collateral.
“In 2011 LJ Hooker unveiled the refreshed brand identity via the corporate and 570 residential, commercial and finance franchise office websites across Australia.
“With the aid of a comprehensive social media training program that has been provided to the agents, the LJ Hooker franchises have embraced social networking and now use social channels in combination with myLJHooker and their office websites to better service their customers,” he said.
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