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Simon Parker
A new simple and content heavy listing website launched by RE/MAX WA will target New Zealanders and other foreign nationals living in the country’s west, and comes as more real estate groups seek to raise traffic to their own websites.
The new site, which incorporates listings from RE/MAX offices across Australia and New Zealand, also aims to provide “simplicity and content,” according to RE/MAX WA managing director, Geoff Baldwin.
“With this in mind we have developed a site that is extremely easy to navigate, is rich in the information it offers and with a large selection of property listings from all states of Australia.
“With around 100,000 New Zealanders living in WA we have also discovered a demand for information on New Zealand properties and will be including those listings on our site over the next few weeks.”
The website also provides a choice to convert to 18 different languages.
“It became clear from our research that a large percentage of our population does not have English as their first language, however, that all of these people are potential buyers, sellers, investors or tenants," Mr Baldwin added.
“A hints and tips area for all aspects of real estate, a new blog, careers information and other helpful resources are also included.”
RE/MAX WA’s new website comes shortly after a prominent industry executive said more real estate groups were looking drive traffic directly to their own websites.
“More and more of our clients are looking to drive traffic and leads to their own websites and to generate revenue from this audience,” Onthehouse managing director and CEO, Michael Fredericks, said last week.
His comments followed Onthehouse's acquisition of The Real Estate Ad Network (REAN), an advertising firm that specialises in generating advertising revenue for many of the leading real estate groups in Australia.
Onthehouse said REAN complemented its offering by monetising websites for real estate agencies and groups.
“We can now deliver more opportunities to monetise services; from data services, SEO/SEM services, social media applications, portal services as well as web design and functionality,” said the Real Estate Ad Network’s CEO and founder, Beth O’Brien.
LJ Hooker has also moved to drive more traffic to its website. Earlier this year, the 700-office real estate group said that it aims to expand the local agent’s reach via the web as part of a $16 million online initiave launched in June last year.
This included the launching of 582 new mobile websites for every Australian local office, which the company sees as “vital” on the back of the number of Australians who now have smartphones, and the 2,500 salesperson profile webpages that it created in late July 2012.
The company reported in August that, based on Google Analytics, the number of people visiting the hundreds of websites run by local LJ Hooker offices increased by 350 per cent since October 2011.
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