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Brendan Wong
A new pre-marketing platform for homeowners has been launched today, allowing sellers to gauge market interest for their property before putting it on sale.
Nextforsale.com.au lets homeowners better understand the buyer demand for their home by simply telling the market their property will be for sale soon.
They can then readily track buyer interest and use the information to help make informed decisions. Buyers can also get a head start by expressing interest on a property.
Founder Liam Austin told Real Estate Business his website would help real estate agents identify people who were looking to sell their home.
“It’s a new source of business,” he said. “If a real estate agent signs up to the site, we can recommend our homeowners listing on nextforsale.com.au to use real estate agents and we can send these homeowners' details to real estate agents to get in touch with them."
He added that agents could also use the site to promote new listings they were preparing to put on the market for sale.
“They can list it early on nextforsale.com.au. So while they’re preparing the contract for sale - the photos and the marketing might take weeks - it can be listed on nextforsale to let buyers know the property is coming onto the market. Buyers can then start registering their interest, so real estate agents can start gathering a list of interested buyers even before it’s on the market for sale,” he said.
Mr Austin said he came up with the idea for the site two years ago when he was purchasing a property on the Central Coast of New South Wales.
“After an intensive nine-month search, I bought a house. Just two weeks later, a better priced and better matched home came on the market. I was furious,” Mr Austin said. “Why didn’t I know the owner was looking to sell?”
“I did some research and found that the typical homeowner takes up to six months from deciding to sell to actually listing a property for sale.
“So there was likely six months where we could’ve met and both saved time, money and heartache.”
Nextforsale.com.au already boasts the support of major property companies Colliers International, Crown International, who are paying to list their new developments on the site.
Other launch partners offering their services on the site include Herron Todd White, EYEON, Teddington Legal, Vengent and Top Snap.
Buyers and sellers can use the site free of charge, but sellers will be able to pay for an upgrade to give their listing more prominence.
Over two million properties in New South Wales are currently listed on the site, and buyers can add these to their 'favourites' to be notified when an owner is putting their home up for sale. The service will be rolled out nationally next year.
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