Zed Nasheet of LJ Hooker Hampton Park, in Victoria, held a 23 per cent market share in August, he’s a member of the LJ Hooker Multi Million Dollar Captains Club and the average time his listings spend on the market is seven days. He spoke to REB about how he got to this level and how you can too.
“When people buy real estate, they buy the person first. They buy the agent first before they buy the property,” Mr Nasheet said, adding, “I am the best and that is my attitude.”
“Agents don’t have self-confidence, they don’t believe in themselves, they don’t look good, most of them. When you look good, you feel good and you can make someone else feel good about themselves.”
To build this confidence, Mr Nasheet encourages agents to do things that challenge them, be honest with their clients and ignore negativity from other agents.
“It’s all about working smart not, working hard. The only way you’re going to get your name out there is if you have a point of difference.”
Community involvement is important to Mr Nasheet. He hands his card to everyone he deals with and leaves flyers in establishments in his local area to keep his face at the forefront of people’s minds if they’re looking to sell or buy.
When it comes to agents who are struggling or just starting out, it’s one thing to take tips from a top agent but copying someone else isn’t the answer, according to Mr Nasheet who believes passion and a great team will get you far.
“The only advice I could give to real estate agents out there is be yourself, have your own style, you don’t need to copy Zed, you don’t need to copy John,” he said.
“Enjoy what you do, enjoy the team that you work in, right now the team that I currently work in ... they’re my family, my boss is like my family.
“He will always be there and that makes me want to work harder for him ... work with people that you like working with.”
Mr Nasheet also recently spoke to REB about why you should never compromise on commissions and why he markets himself as ‘Australia's most expensive agent’.