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Find more buyers and impress more vendors

Find more buyers and impress more vendors

Get access to more property buyers
by Hannah Blackiston 1 comments

Do you want to have access to more properties for sale than anyone else? Can this unusual approach be exactly what you need? 

William Manning of McGrath Edgecliff shared his top tip to finding more vendors and accessing “more properties for sale than anybody else with Tom Panos at AREC 2016.  

“The best thing you can ever do is give a fee to another agent – create that relationship,” he said.

Mr Manning believes working closely with other agents increases his access to properties. 

“I want to have access to more properties for sale than anybody else, purely by my relationship with other agents,” he said.

Mr Manning said his strategy allows him to offer buyers more property choice and gives him a bigger audience to market his properties, which in turn improves his relationships with vendors.

Meanwhile, Mr Panos encouraged real estate agents to regard other agents as future clients.

“Treat other real estate agents as potential clients, build relationships with them because they’re going to be sources of listings,” he recommended. 

If you want to work with other agents, the easiest way to begin is by starting in your own office. Alternatively, you can reach out to other agents in your local area. 

“Have unbelievable relationships with everybody in your office to be an agent of abundance,” Mr Manning said.

Mr Manning offers agents he works with 50 per cent of his commission. He said collaborating with fellow agents is not about fees. Instead, it is about building relationships and expanding his footprint.

“It’s not about 10 per cent, 20 per cent, go halves,” he said, adding he would rather “smash the vendor’s expectations out of the park” than fuss over how much commission he’s making on the property.

Find more buyers and impress more vendors
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What keeps you awake at night?

The threat from the so-called digital disruptors like the property portals, DIY models and lead generating platforms
Competition from other agents in my local catchment area
Changes in the traditional real estate model and an uncertain future for the industry
The current cooling markets and other economic influencers
Nothing. I back myself to meet the challenges ahead
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