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One agent’s surprisingly simple two-step formula to a seven-figure income 

23 November 2016 Tim Neary

Many new agents believe it will take them a decade before they write a million dollars a year, but Realmark’s Daniel Gonzalez managed it in just two years, in the Perth market where the average price is $930,000. Here’s how he did it.

1. Have faith
When Mr Gonzalez left the music industry two years ago to embark on his real estate career, he believed that spending two hours cold calling every day and knocking on 100 doors a week would pay dividends. 

That belief never wavered, even when he had nothing to show for his efforts.

“You might feel that nothing is happening from it, but the work you do is being accumulated and it will come back around,” he told Tom Panos as part of Mr Panos’ Real Estate Gym series.


“What I have found personally is that just when you are about to give up, just when you think this isn’t working, all of a sudden something will come in completely unexpected.”

Even if you fail to get an immediate return on your hard work, you will reap the rewards eventually, Mr Gonzalez said.

2. Maintain faith 
He added that many agents embark on a task or project, only to drop it instead of persevering and giving it a chance to succeed.

“Much like a fad diet, people start on something and try it for three weeks and then they change it. And then try something else for a little bit and then they drop that too.

“They keep chopping and changing, and never give anything a long enough chance to work.”

Mr Gonzalez said he plays the “long game”.

“Don’t judge things in a day, don’t judge things in a week because sometimes we overestimate what we can achieve in a month and underestimate what we can achieve in a year.”

Agents who want to be successful and write massive volumes need to be patient, consistent and focused.

One agent’s surprisingly simple two-step formula to a seven-figure income 
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