If you’re after some digital marketing advice, look no further. Founder of boutique marketing consultancy Chronicle Republic, Tiffany Wilson, shared her three most important digital marketing secrets with REB.
1. Always provide value
Before you publish content on your digital platforms, ask yourself why anyone would care about this content? Is it something someone would like, share and/or discuss? If the answer is no, don’t publish it.
Your content must have a clear objective. Make the effort to craft something people will want to read and share with their circle of influence.
2. Do your research
Start by looking at your customers. Who are they, where do they hang out and what value can you provide them? Work out where they spend their time and engage with them in a format that works for them.
Identify who you are selling to, but don’t approach this simplistically – for example, ‘Home owners in X suburb’ – as it will limit your strategy.
Instead, you should build a ‘typical client profile’ with demographic and lifestyle characteristics.
3. Dedicate appropriate resources to your digital presence
The digital marketing space has evolved immensely over the past few years, especially in the real estate industry.
The nature of marketing has changed, and it is becoming increasingly difficult for small businesses and individuals to stay on top of this rapidly changing space if they are not immersed in it on a daily basis.
Digital marketing is a powerful tool and by properly harnessing it, your business can achieve a huge competitive advantage.
As such, appropriate resources for digital marketing should be allocated from your marketing spend. This might include hiring an experienced digital marketing expert to help you craft a plan.
Unfortunately, many agents overlook the required time and skill to effectively create and implement a good strategy and end up falling short of their competition.