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How a network’s branding can give agents a professional boost

26 June 2017 Sasha Karen
Branding, marketing

Every agent wants to have the prestige of a worthwhile brand behind them, and joining a network is one way to gain access to this prestige. Alastair Lias of Professionals Real Estate shares his thoughts on what networks can offer agents.

When an agent comes on board with a network, they take on board everything the network stands for, which includes their branding. Mr Lias says, as an example, taking on board the Professionals Real Estate name gives agents stopping power.

“Professionals’ brand with its attractive and professional look and feel is in a niche position which stands as out among the crowd,” Mr Lias said.

“With a great name [like] Professionals, our branding reflects our powerful name.”


For agents who feel unhappy with their current group or vulnerable as an independent, Professionals offers its members a voice and integrity, according to Mr Lias.

“Being a member group, our members have a voice,” Mr Lias said.

“Being [in] a Professionals office not only injects Australasian brand integrity into your business, but opens up a world of networking, referrals and business support.

“With our many networking opportunities, our members need not feel alone in a competitive industry.”

Mr Lias adds the real estate industry is moving at a rapid pace, and is ripe for disruption, yet there are no true disruptors in the space yet.

“Never before has the industry moved as quickly as it is now. With no real disruptor yet in our industry, there is certainly plenty of disruptions and market pressures on many real estate businesses,” he said.

“Professionals strives to offer far more than greater dollar-for-dollar value. We have extensively researched the customer journey and many of our products and services are geared to protect our members from disruption and enable them to create early listing opportunities.

With many agents thinking from transaction to transaction, we provide the longer term solutions to assist our members remain competitive.”

How a network’s branding can give agents a professional boost
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