Staying focused on the issues directly under their control will help agents grow both their brand and their business, says Belle Property’s national new business manager Andrew Robinson.
While acknowledging the current challenges facing the industry, Mr Robinson says the best agents will remain focused on having more conversations with more people.
“The more you talk to potential and existing clients, the more business you will generate,” he said.
“The key over the next 12 months for successful agents is going to be ensuring you are building your pipeline.”
Mr Robinson said it is now a good time to be part of a branded group.
“Being a part of a brand enables you to leverage a reputation that has been built and become trusted,” he said.
“People develop a loyalty to brands based on the experience they have, which means people will be drawn to brands they have used before or that have been used by friends and family.
“Being a part of a luxury brand positions an agent’s listings as the best of its class. We often hear people say. ‘Belle properties are the nicest properties’. Before they have even come into contact with an agent, a consumer has psychologically positioned properties listed under [a brand that they trust] to be at a premium level.”
Mr Robinson said Belle Property’s drive is, and always will be, focused on how it makes people feel.
“That’s our members and their communities,” he said.
“We do everything we can to get that right. I believe our brand offers quality and certainty to clients. We have been around for 10 years now and have a presence across the eastern seaboard. We have a connected network of agents and offices that are committed to delivering quality service, consistently.
“I believe we offer our people a huge support mechanism through our training and coaching offering, and the knowledge that we are always striving to create the next big thing.”