The auction scene is buoyant on the Glitter Strip, with Ray White Commercial Gold Coast property specialists Jared Johnson and Lachlan Marshall selling $16.7 million across nine auctions in just four months.
The duo has achieved a 100 per cent success rate under the hammer in 2017, 2018 and 2019, and have visions of continuing that positive momentum across the Gold Coast.
Mr Johnson said that despite the negative perception of auction struggles across the country, he had found selling under the hammer was particularly successful on the Glitter Strip.
“There’s a real buzz around commercial auctions on the coast and the interest we’ve seen for all nine assets sold since November has been phenomenal,” Mr Johnson said.
“Across the nine auctions, we’ve had 69 registered bidders, and when you’re averaging more than seven every time the hammer goes down, you know something is working.”
Mr Johnson said that the Commonwealth Games has a lot to answer for.
“Following the success of the Commonwealth Games, the Gold Coast is where everyone wants their commercial asset to be, and it’s attracting investors and owner-occupiers alike.
“The future for the commercial market, especially when it comes to auctions, is looking very bright for the Glitter Strip.”
Mr Marshall said that the duo looked beyond traditional means of reaching buyers.
He said that their Facebook page is followed by more than 1,300 people and their Instagram almost touching 10,000.
“In the modern market, you need to find a way to reach out to as many prospective buyers as possible, and in addition to the traditional face-to-face, communication via social media is becoming more and more prominent,” Mr Marshall said.
“It’s a fantastic tool for us because it enables us to respond to enquiries and queries day and night, ensuring a strong line of communication and worldwide reach during our campaigns.”