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Two real estate marketing platforms have merged into the one outfit in a move that aims to create an offering which benefits the entire industry.
Campaigntrack and Realhub have officially combined, consolidating their projects, teams and resources.
The move sees the pair align in a dual-brand approach “under one clear strategy to make selling real estate easier and more profitable for real estate businesses, not only in the current climate, but long into the future”, a statement said.
“The merger signals a new vision and future for real estate marketing. Campaigntrack is known for its advanced digital marketing solutions and high-level real estate software, and Realhub for its online proposals, cutting-edge automation and new technologies,” the statement said.
“Combining their innovation and future R+D roadmaps will save long learning curves and duplication of effort, while delivering better outcomes and real value to customers.”
Wes Wessels, Campaigntrack CEO, said the decision to merge with Realhub was a logical one.
“For the past 20+ years, Campaigntrack has revolutionised the real estate industry. Realhub is as passionate about real estate marketing success as Campaigntrack, so we’ve decided to partner our technology and company roadmaps with Realhub,” Mr Wessels said.
“In our 20 years, we’ve never seen anyone match our passion for ensuring our real estate clients get the very best products and services, long-term. We knew Realhub were the right choice to leverage both brands’ strengths.
“It is an exciting new chapter for both of us. Expect to see new technology, new product offerings and more evolution in our platforms for real estate businesses.”
Commenting further, Frank Greeff, Realhub CEO, said: “We’re looking to automate hundreds of points of contact during a real estate transaction and truly supercharge our agents’ potential for profit and success.
“We knew both brands wanted to see the same success for our customers and shared goals of 100 per cent customer satisfaction through leading technology.
“This move is a milestone for our business, enabling our vision for the future of real estate technology to come to fruition at a much faster pace, and we’re excited for customers to see those benefits and best-in-class technologies mature in the near future.
“This collaboration will allow us to increase the pace on technology advancements, enabling us to deliver bigger and better results to all current and future customers.”
ABOUT THE AUTHOR
Emma Ryan
Emma Ryan is the deputy head of editorial at Momentum Media.
Emma has worked for Momentum Media since 2015, and has since been responsible for breaking some of the biggest stories in corporate Australia, including across the legal, mortgages, real estate and wealth industries. In addition, Emma has launched several additional sub-brands and events, driven by a passion to deliver quality and timely content to audiences through multiple platforms.
Email Emma on: Emma.Ryan@momentummedia.
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