Login
iscover
A spring season giveaway is being attributed to the success of one network’s latest marketing campaign.
Across its three-month national campaign, LJ Hooker is offering home owners the chance to win a share of $17,500 in home renovations by receiving a property appraisal from a local agent.
According to the network, since the launch on 1 September, the corporate arm of LJ Hooker has delivered more than 2,500 leads to its national network, reporting a potential pipeline of $8.25 million in GCI based on an average 30 per cent conversion rate.
It flagged that in the first month alone, sales leads nationwide increased by 222 per cent — with approximately 80 per cent of offices receiving at least one lead.
LJ Hooker Bunbury principal Brent Spooner is one agent who has benefited from the lead generation, highlighting that his office is experiencing a lot more interest from potential sellers.
“We are experiencing a surge of genuine buyers with cash or pre-approved finances, so properties that are fairly priced are selling quickly,” he noted.
According to Mr Spooner, “the campaign is resonating well with consumers and is helping us get our agents in front of more people to form connections”.
“Even if those connections don’t pay off immediately in the next month or so, there are positive signs that, with the right nurturing, they will result in listings within 12 months,” he said.
“Essentially, we are creating a solid database of potential sellers.”
The principal said it is vital that corporates “give their offices a push to succeed” — a sentiment with which network chief Graeme Hyde agrees.
He said the campaign’s results go to show “the active role corporates can play in lead generation and sales support for their network”.
Mr Hyde acknowledged that it can be challenging for agents to find new prospects, “so as a brand, we strategically invest to cut through the noise on digital channels and to keep our brand and agents top of mind in local markets, and, at the right time, to deliver them quality, long-term leads”.
Results garnered so far prove that the spring campaign is being well received by consumers, according to the chief, who has noted September and October as record months for the brand.
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
Newsletter
