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Real Estate Industry Partners (REIP) has revealed a brand-new partnership with Realty and its first-of-its-kind, “socially intelligent” property marketing platform.
The professional body has teamed up with the platform in a bid to dramatically speed up the opportunities for REIP partner agencies to tap into the social feeds of potential clients, according to Realty board member Michael Sheargold.
He believes the Realty platform is “what the profession has been looking for”, and calls it “a new and fresh approach to connecting agents, properties and consumers where they are ‘living’”.
According to REIP CEO Sadhana Smiles, the partnership will help to define and encourage a more cost-effective, seamless and interactive real estate marketing system.
She said: “Traditional portals provide the results to active house hunters, while the Realty platform offers both traditional portal search functions plus modern technology via social media, targeting a much-wider reach.”
She said the REIP is looking forward to seeing what the improved ability of agencies to tap into social feeds means to both the real estate profession as a whole and REIP’s clients, long-term.
“Realty is a platform which is tapping into an untouched landscape, an area which buyers and sellers plus landlords and tenants will benefit hugely,” Ms Smiles said.
Mr Sheargold has explained that Realty’s Social Search Activation Strategy — as a platform — “gives agencies the ability to enhance their social media presence with ease”.
Realty’s new platform exposes listings to 15 million monthly Facebook users, with the creation of 500 geo-mapped Facebook pages facilitating each listing to organically post to desired feeds.
It means agents are able to reach specific users in certain geographic locations through social media in a way that’s “unreachable” with traditional real estate portals, with the platform currently hosting 3,000 agencies.
What makes this platform different, according to Realty, is that users have the option and ability to add a budget to their listing and increase exposure by boosting their post on social media channels — all integrated into the platform.
Special Reporting capabilities on Realty are able to give agents and clients a detailed understanding of who is viewing each listing, with this information passed onto the agency.
Unlike traditional portals, which inhibit the sharing of such analytics, Realty says this information is made available to allow agents to consider their retargeting and remarketing to specific viewers.
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
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