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The bounce-back buyer experience

By Propps
14 October 2021 | 1 minute read

Promoted by Propps

This will sound familiar.

You’re focused on getting the best result for your vendor. You’re potentially interacting with dozens of buyers, sometimes more, to get the best outcome. You’re doing all you can to deliver the best experience to everyone.

But the market is hot, the rush is on, and despite your best efforts, not all those buyers are feeling the love. 

What many top agents understand and have mastered is the art of “compounding interest”. And that "interest" is in them, as an agent. For every buyer you sell to, you’ve probably interacted with 50 other people through your open homes. 

Ask yourself, what impression have I made on them? Because you can be sure they’re asking, would I sell my house through this agent?

How did the agent treat me? Were they in control? Professional? 

A consistent buyer experience is everything. It’s the key to getting the best result for your vendor but it’s also key to the next 10+ listings lined up in your pipeline. Agents can’t afford the buyer experience they provide to be a potential weakness.

The answer is to make it a strength. One way agents are really improving this part of the sales process is to use Propps’ digital offer platform. This provides a simple solution to allow buyers to place legitimate offers directly onto the agent’s website. It guides the buyer through the step-by-step offer process and provides them with a consistent and professional experience every time. It also enables agents to capture all of their offers in a consistent format, allowing for easy comparison. There’s no need to gather all the different details people have submitted via email, phone, text, social media or otherwise, and it is all made available for the agent to present to their vendors. 

The Propps digital offer platform provides greater consistency and efficiency for the agent and allows them to focus more on the negotiation and relationships. And each buyer is more likely to become a vendor in the future.

Buying a property is the largest financial decision most people will ever make. They may do it only 2 or 3 times in their lives. Between these purchases, much can change. New processes, different laws, revised criteria. Very few buyers would claim to be experts.

Offering easy-to-understand guidance through these steps, via a simple online form on your website, shows you’re serious about offering the best possible experience.

It gives buyers confidence that you’re on top of everything and that nothing has slipped through the cracks. They know their offer will be considered alongside the many others coming through in a busy market. Best of all, they can do this when it’s convenient for them - day or night. 

This enables you to do what you do best: negotiate the final deal once all qualified buyers have put their offers on the table. From there, relationships flourish.

We all know technology is enhancing the way property is bought and sold. Find out how to make the digital sales environment work for you. Come along on 26 October at 1pm to our training session with industry expert Josh Phegan to learn more about:

Negotiation in the Digital Era

In this fast format 45-minute session you'll learn:

- How to negotiate digitally and in-person

- How to handle multiple offers cleanly and consistently

- The role of digital workflow in customer experience

- How to reduce the stress and deliver happiness to both buyers and sellers


The bounce-back buyer experience
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