It’s been nearly a decade-and-a-half since Highland Property Group hit the Sutherland Shire scene – and founder and CEO David Highland said it’s now time for a rebrand.
Off the back of some record-breaking lockdown results for the company, Mr Highland said the time has come for a brand refresh.
He said: “When Highland Property Group launched as a full-service real estate agency in 2007, we did so with a burning desire to set new service standards by offering a greater range of solutions than the traditional, and we’ve certainly achieved that.”
“Now is the right time to capitalise on new opportunities. In alignment with our continuing evolution, we’re rebranding as simply ‘Highland’.”
Highland will combine elements of both old and new – with the CEO stating, “we value the heritage of our brand”.
“The Highland name absolutely speaks for itself. Our relaunch is a big signal to the market that we are as committed to our original ideals as ever and signifies our confidence in all that we do,” he indicated.
“Essentially, we’re keeping what’s worked for us and taking it up another level. There’s no doubt that this next stage of Highland’s evolution is going to be tremendously exciting and will benefit our clients even more.”
A refreshed Highland logo will bolster the brand and is set to feature “a sharper look and a greater intensity of the instantly recognisable Highland blue”.
The rebrand will also bring with it a stronger emphasis on the familiar “more than just property” tagline already in use.
According to Mr Highland, “it’s a slogan that has served us well”.
“Our unrelenting commitment to innovation and challenging the status quo has shown we’ve always been about more than just property.”
He flagged the group’s lock and key off-market product, their concierge service, and their in-house marketing team as “great examples” as to that slogan’s application.
Another element of the new-look Highland will be a targeted refocus on sub-brands: Highland Project Marketing, Highland Commercial Property, and Highland Financial Services. Highland will also be upping its emphasis on its concierge service capabilities.
And while Mr Highland has expressed that the business will continue to be driven from its offices across Cronulla, Taren Point, and Sutherland, he also stated that the relaunch would see the agency move into a number of new regions, “significantly” expanding its team of 120 people.
The group had previously hinted at moves into other Sydney markets, as well as further north into Queensland.
ABOUT THE AUTHOR
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.