The network has revealed the appointment of a new brand and marketing operations manager to the business.
Anjee Hopton will be taking on the “new and unique” role of brand and marketing operations manager, as revealed by DiJones head of brand and marketing Grant Gordon.
“It recognises the balance between fast pace commercial changes that increasing client expectations bring and the need to provide the support and services to our agents and professional services team to help them meet increasing client expectations,” Mr Gordon said.
A statement from the network outlined that Ms Hopton “will be responsible for bridging the gap between strategic development and execution”.
“She will be tasked with ensuring that the legacy of the brand, which Di Jones herself created almost 30 years ago, authentically resonates within the market,” the head of brand and marketing continued.
Ms Hopton herself has weighed in, stating her belief “in making brands stand out and stand for something”.
“DiJones is a forward-thinking company with a refreshing perspective on the future of real estate, and I’m looking forward to help grow the brand.”
The former national marketing manager for Raine & Horne had also previously led a rebrand for Sydney’s Northern Beaches agency, Clarke & Humel.
According to her, “branding can be the most valuable asset to a business when its house is in order”.
“Together, we and our agents have the power to shape perception, influence choice, spark new connections and create commercial improvements,” she commented.
Ms Hopton’s appointment at DiJones comes as the network recognises a shift in recent years from a focus on product and price.
Mr Gordon said: “Values, vision and social responsibility have been placed at the top of the agenda for consumers. Therefore, the shape of brands as they go into the future is co-authored by consumers.
“In real estate right now, companies are increasingly under the spotlight as they search for sustainable and relevant competitive advantages. Investing in a marketing team with a strong commercial focus is essential to satisfying the needs and demands of clients.”
ABOUT THE AUTHOR
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.