Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Harcourts Australia kicks off global ratings partnership

By Grace Ormsby
15 November 2021 | 1 minute read
Lisa Pennell

The network has revealed a new and wide-reaching partnership with agent marketing platform RateMyAgent. 

According to a statement from the network, the partnership will allow agents to increase both the volume and reach of their online reviews.

Harcourts Australia COO Lisa Pennell has explained that both RateMyAgent and Google reviews are playing a “central role in decision-making for today’s seller”.

Advertisement
Advertisement

“We know our agents love RateMyAgent and want to use the platform. However, we do know the other major online source of confirmation for sellers is Google Reviews, which is vital for brand trust, local SEO, and client feedback,” Ms Pennell said. 

“Up until now, our agents had to choose one or the other. But now, they can have both without any effort,” she continued.

Highlighting that the network’s plan is to free up agents to focus on people-to-people activities – such as listing and negotiating, Ms Pennell commented that the RateMyAgent partnership is “creating efficiency for our agents in their profiling activities at a time when reputation and online profile are the two most important assets for any agent”.

Under the arrangement, RateMyAgent is set to assume responsibility for prompting sellers and buyers to review Harcourts agents. 

These reviews would then be published to the agency’s Google My Business profile, their own office and agents sites, as well as appear on the international brand website. 

While RateMyAgent did kick off in Australia, the partnership will be a global one – reportedly aligning with RateMyAgent’s international expansion strategy – and coincides with its rapid growth across United States and New Zealand marketplaces where Harcourts holds significant networks. 

Highlighting RateMyAgent’s scope, CEO Michael Davey has listed off the platform’s reach: “RateMyAgent is the dominant agent review platform in Australia, collecting over 220,000 reviews in FY21. RateMyAgent also operates in New Zealand, where particularly strong growth has been experienced in Auckland. Over in the United States, we have connected with over 820,000 agents and collected over 200,000 reviews.” 

It’s also expected that the partnership will allow RateMyAgent to create a footprint in South Africa, where Harcourts is considered a market-leading brand.   

Weighing in on the alignment with Harcourts, Mr Davey said, “we are excited for this mutually beneficial partnership, which has the potential to unlock significant upside for all stakeholders”.

Harcourts Australia kicks off global ratings partnership
Lisa Pennell reb
lawyersweekly logo

Feeling burnt out? The newest event to hit the industry, REInnovate, is a must-attend for serious real estate professionals facing the pressures of a heavy workload. Get ready to walk away with the undeniable structure for success, efficiency and profitability, and get yourself back on track to focus on what’s really important for your business. Get your early bird ticket now.

Tags:

ABOUT THE AUTHOR


Grace Ormsby

Grace Ormsby

Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.

Do you have an industry update?

top suburbs

12 month growth
Queenton
69.76%
Flying Fish Point
69.61%
Point Piper
69.17%
Glenelg South
69.02%
Pretty Beach
69.01%
Bar Beach
68.9%
Northampton
68.7%
Kembla Grange
66.91%
Boomerang Beach
66.67%
Gnarabup
66.67%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.