Lending start-up CampaignAgent is set to upgrade its pay-later options as it embarks on a new brand campaign.
The proptech, which provides loans for common costs associated with real estate transactions, will soon offer vendors access to higher funding amounts and up to six-month time periods to align marketing and staging so they can pay for these necessary outlays with the sale proceeds of a property.
These enhanced features of their flagship product, VPAPay, will also provide agents with more flexible funding options to help them market their properties.
The new functionality comes just as the company launches a new brand campaign, “I’m Sold”, created by Melbourne-based advertising agency The Bureau.
Seth Watts, co-founder of CampaignAgent, explained that the new branding distilled the company’s aim of “inspiring confidence in transformation”.
“Our customers live in a world of possibility, opportunity, excitement, and sometimes fear and uncertainty. We want a brand that genuinely shares that experience with them – and shows we’re here to help them achieve their goals. It’s not about numbers, interest rates, or percentages. It’s all about opportunity and excitement. Ultimately that’s what we want this brand to be,” he said.
The company sees itself as an ally to agents in helping inspire trust in the need to spend on marketing by “removing the vendor’s friction point of funding for the right marketing campaign and demonstrating that investing in marketing is the right thing to do”.
CampaignAgent also offers agencies payment and funding tools such as SmartCommission, allowing agents to access their commission prior to settlement, while creating flexibility for their customers through equity access programs like DepositNow.