Login
iscover
The commercial real estate giant has revealed a brand-new campaign titled “Life is What We Make It” — as it offers a glimpse into its efforts to provide a “meaningful positive impact” across the 60 countries it works within.
Employing more than 50,000 around the world, Cushman & Wakefield said the campaign gives a view “into the firm’s impact on people, communities, and the planet” — and aims to share how the group, alongside its partners, “makes commercial real estate sustainable, inclusive and impactful to the employees and individuals who experience it”.
Focusing on the outcome of its client support, the group said its work “ranges from managing nearly 5 billion square feet of space, using data and advanced technology to reduce its own and clients’ carbon footprints, and championing diversity, equity and inclusion (DEI) in ways that enable employees to make the most out of life and work”.
Cushman & Wakefield chief marketing and communications officer Brad Kreiger said: “In today’s world, the urgency to make a meaningful positive impact has never been greater.
“While we are an industry leader in real estate services, our clients choose to fulfil a broader set of business imperatives that now rightfully includes ESG and social impact goals.”
He reiterated that the aim of the campaign is to “further convey how commercial real estate continues to meet the demands of a complex world”.
A statement from the group said the campaign would run globally on social media through 2023, with options for print media and other advertising to take place in future rollouts.
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
Newsletter
