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One of Australia’s best-known media titles has partnered with a global real estate brand.
Century 21 (C21) has launched a new collaboration with The Australian Women’s Weekly, a mainstay of Australian media for nearly 90 years.
Kicking off this month, C21 agents from across the country will be sharing expert advice, hints and tips on common real estate questions through the magazine.
According to C21, the partnership will allow its network of agents “to tap into The Australian Women’s Weekly’s trusted relationship with consumers”, driving credibility and trust.
It will also see the brand’s agents positioned as “the experts in real estate” by the magazine, which the network noted as “a trusted voice for Australian women for almost 90 years”.
“The Australian Women’s Weekly is known for setting the agenda on issues that matter most to women.”
C21 Australasia CEO James Bell said the mass media campaign is an exciting one.
“We are thrilled to launch this brand new partnership with one of Australia’s most-read magazines, The Australian Women’s Weekly,” he began.
“This campaign provides the C21 brand the opportunity to connect with our target audience through a medium that they trust and pay for expert advice,” he outlined, with the partnership coming off the back of a successful TV campaign across the Nine Network’s metro and regional channels.
The group has estimated that over 21.7 million people saw their ads, drawing on ratings data from OzTAM and RegionalTam.
Highlighting the group’s “unparalleled marketing campaigns”, the CEO considered iOne of the significant advantages of being part of the C21 network is our unparalleled marketing campaigns.
“These initiatives enable us to maintain our brand’s strong reputation and presence in the minds of Australian consumers, making C21 the go-to choice for anyone looking to engage an agent for their real estate needs,” he concluded.
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
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