The network has unveiled a full brand refresh that looks to marry history with the future.
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Elders Real Estate has revealed a full refresh for its branding across more than 300 offices.
The group has outlined that the new branding “features sophisticated, stand-out text and more vibrant colour options”.
The iconic red and white remains on the new palette, but it also features lighter tones of stone and spray blue.
According to Elders general manager of brand and residential real estate, Belinda Connor, the transformation is a thoughtful reworking of the “foundational elements” of Elders.
She shared: “Our agents and staff operate in regional and metropolitan markets all across Australia, in every corner of our vast country. It is important that the refreshed brand can adapt to all regions, while maintaining the cohesiveness of the Elders brand.”
She further elaborated that “the refreshed look is a nod to the strength and history of the Elders brand, while also perfectly positioning our residential real estate arm for an exciting future ahead”.
The rollout will see refreshes across both digital and physical touchpoints for each of the network’s residential offices, as well as the rollout of a new design portal, which Elders Real Estate marketing manager, Krystal Ind, said “will be a new advantage and edge for Elders agents”.
“The new toolkit will allow for far more flexibility for our agents in their marketing,” she said.
“The whole visual presence of Elders Residential Real Estate will dramatically change, from signboards, to printed material, to our social media presence, and even the more mundane aspects like stationery,” she shared.
“Our new modern, sophisticated brand is part of our plan to attract new agents and grow our network.”
The brand refresh comes as Elders celebrates 185 years of operation within Australia, with Ms Connor hinting that “this is the first of several exciting initiatives we’ll launch to our network”.
Alongside the new-look branding, Elders is also lauding its recent growth and future trajectory.
Elders welcomed 20 new offices throughout 2023, with Ms Connor revealing that the group is “delighted that the Elders Real Estate family will be growing again shortly, with eight new offices coming on board in March”.
“We are committed to creating new avenues for success,” said Ms Connor.
ABOUT THE AUTHOR
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
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