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In today’s market, agents need to think harder about where they invest their marketing dollars. With vendors expecting more exposure for less, agencies need solutions that deliver real results - without the heavy price tag.
A buzzing open home and strong competition are not accidents.
They are the result of smart strategy, wider reach, and true consultation with the vendor. Smart agents understand that diversification is critical. At Homely, listing across multiple platforms becomes possible due to our cost effective advertising options, which means you can expand visibility without blowing the budget.
Homely’s cost-effective advertising packages are helping agents achieve exactly that, driving up to 9 times more results* compared to Basic listings, all while keeping budgets in check.
1. Access millions more buyers at no extra cost
Homely recently announced their new partnership with Gumtree, a household Australian brand visited by more than 5 million Australians each month. Every listing on Homely is automatically syndicated to Gumtree, powering their real estate vertical accessed by millions of visitors every month. This syndication comes at no extra cost to agents listing on Homely, giving agents a major audience boost without any added spend while ensuring listings are seen by more active buyers. Since December, the partnership has driven over 3 millions engagements with listings on Homely.
Agencies like Scott Banks are already seeing the impact: “We saw our enquiries skyrocket. And I'm talking about quality enquiries that have kept us busy! We are thrilled with Homely's new partnership with Gumtree."
2. Amplify your listing while boosting your agent brand for less
Homely’s advertising packages include three tiered options that boost visibility, drive enquiries, and stand out to millions of Australians at an accessible price point. Agents can secure prime positioning and high-impact listings that attract more leads than ever before, especially when combined on their marketing schedules.
“Listings on our Gold and Silver tiers aren’t just cost-effective for agents, they deliver exceptional value too.” says Head of Industry, Revenue and Partnership David Webb, “These listings enjoy strong, repeated visibility to a huge audience and now, thanks to our partnership with Gumtree, more enquiries than ever before.”
3. Be present at every stage of the buyer journey
As well as on the property search results and across social media, listings are also displayed on relevant street and suburb reviews on Homely, the largest collection in the country.
“The buyer journey is complex and nonlinear”, says Homely’s Head of Marketing Amanda McEniry, “Property seekers independently research, switch between channels often and continually re-evaluate options based on changing needs, emotions, and influences.” McEniry continues, “Homely is often one of the first places buyers go to find out what it’s like to live somewhere and do their initial desktop research, which is why listing visibility at this stage is absolutely key for agents looking for exposure. Being present on street and suburb reviews can also position agents as local area experts, which may result in leads.”
Smart marketing means more… for less
The best agents know that cutting corners on marketing costs far more than it saves. Visibility remains the foundation for building trust, creating competition, and ultimately achieving the best sale price.
Agents who include Homely in their marketing schedule can stay within budget while reaching wider audiences to deliver more value for vendors. The result? Long lasting relationships, referrals, leads and a reputation.
Unlock up to 9x more results for your listings and deliver more for your vendors. Click here for more information
*Based on internal Homely data, December 2024–March 2025
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