Sales & Marketing

A good marketing strategy is a must for any real estate professional, and REB’s Marketing category ensures that property managers and industry professionals are always at the top of their marketing game by providing all of the necessary tools required for a killer marketing strategy.

This section also aims to incorporate traditional and digital marketing tools and provides expert insights on the latest marketing trends via podcasts hosted by well-known industry professionals.
It is also home to the latest in real estate marketing which can be used by property management professionals who are looking to improve their marketing methods and maintain their competitive advantage within the real estate industry.

Ex-pro golfer on how he became a real estate ace

With a client base that is more than 70 per cent past clients or referrals, McGrath estate agent Justin Taylor has built a reputation based on consist...

‘You can’t future-proof a business, but you can future-ready a business’

Ever-eroding profit margins mean that most real estate agencies are operating in survival mode, but according to industry leaders, agents need to be p...

How this dealmaker is consistently increasing sales volumes

Maintaining a high volume of listings in a low-supply market is a challenge faced by agents across the Australian property landscape. Write co...

Why consistency and discipline are the keys to success

As number 7 on REB’s Top 100 Agents, Marcus Chiminello believes the best real estate agents can thrive irrespective of market conditions. Wr...

How this new CEO is adding value to his business

Having recently been appointed CEO of Harcourts International, Steve Caradoc-Davies reflects on the key priorities and challenges of his first few wee...

How to maintain connections with clients

With almost 30 years of experience in Sydney’s eastern suburbs real estate market, Ric Serrao has witnessed the evolution of the industry first-hand...

REB Business Empowerment Showcase: How new tech is reshaping real estate

In the first episode of the REB Business Empowerment Showcase podcast, ListReady head of sales Julian Antonescu and Property Realm CEO Patrick Hill jo...

Why daily prospecting is everything

For 21 years, Monique Dower of Belle Property has maintained that daily prospecting is the key to her success. Write comment (0 Comments) ...

How focusing on buyer engagement has paid off for this agent

For Claudia Portale of McGrath Estate Agents, placing as much importance on buyers as she does on vendors is the key to success. Write comment...

How to get the best out of each demographic

Michelle Stephens of OBrien Real Estate Carrum Downs believes adapting one’s customer service strategy to suit different personality types is key to...

Why consistency is key in client retention

Ranked at number 23 in the REB Top 50 Women in Real Estate 2019, Anna Younan from McGrath Estate Agents Camden joins host Tim Neary on this week’s e...