Marketing

Don’t just expect the unexpected… plan for it!

I recently heard a trainer use the phrase “property management is a series of predictable surprises”. True, isn’t it?

By Hermione Gardiner • 02 Oct 2014

Why you need vendor-paid advertising

As an agent you can be a vendor's best friend or worst enemy. Chances are, money will have a lot to do with them thinking ...

By Rocky Bartolotto • 18 Sep 2014

The ‘F’ word - five rules for using Facebook!

Early last year I felt that Facebook was just a waste of time when using it for business. I didn’t understand it, and ...

By Darren Hunter • 16 Sep 2014

Where is your next meal coming from?

Communication: the final property management frontier. It’s just you, your landlord and the “scumbag” tenant.

By • 15 Sep 2014

Your customer crystal ball: future-proof your business

In recent months, property media has been awash with news about the influx of Chinese buyers and investors in Australia. ...

By Petra Sprekos • 26 Aug 2014

A guide to your marketing checklist

BDM Coach Deniz Yusuf highlights the importance of correct marketing and advertising around a property manager’s ...

By Deniz Yusuf • 25 Aug 2014

What is your best marketing weapon?

Beyond the latest designer website, past the shiny DL cards, far away from the perfectly designed brochures, away from ...

By Hermione Gardiner • 21 Aug 2014

The fine art of email

Do you ever find that your every waking moment seems to be spent answering emails? Our lives have become entrenched in ...

By Heidi Walkinshaw • 19 Aug 2014

Communication for the Google Generation

It’s no surprise miscommunication is common in this day and age where more of our conversations take place over email, ...

By Hermione Gardiner • 14 Aug 2014

What’s your point of difference?

Many property investors choose an agency based on price alone – focusing their preference on the percentage of rent ...

By Sharon Fox-Slater • 04 Aug 2014

The difference between marketing and closing

Marketing is about getting noticed. Sales is about closing.

By Tom Panos • 03 Aug 2014

Control your costs, conserve your cash

The competitive nature of running a real estate agency can see your attention focused on the bigger picture, while ...

By • 28 Jul 2014

How written reports can help build your credibility

Talk is cheap. Unless you’re Keith Richards, you need more than words to persuade people you’re great.

By Gil Davis • 27 Jul 2014

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Marketing

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